First Movers Coalition for Food 2026
Page 23 of 28 · WEF_First_Movers_Coalition_for_Food_2026.pdf
The First Movers Coalition for Food serves as
a unique leadership platform that can help turn
ambition into implementation. The coalition brings
together leading food companies to share strategies
that can help companies develop their own
playbooks to support real-world impact. FMC for
Food helps members move from commitment to
execution, connecting and ecosystem of actors from
government, academia, farmer organizations, civil
society and across the value-chain to strengthen and
unlock the role of credible demand signals needed to
grow resilient, sustainable procurement.
The coalition’s work spans both commodity-specific
and cross-cutting efforts, running working groups
focused on rice (South and South East Asia), row
crops (North America), beef and soy (South America
and global) and dairy (developed markets). In parallel, the coalition is exploring strategies related
to procurement models, financing tools, MRV and
technology solutions, while embracing the potential
for collaboration.
Getting this right achieves more than increasing
local impact – it delivers strategic advantage and
business resilience. Companies that act now
will secure early access to future food supplies,
strengthen supplier relationships and help shape
the rules of a more resilient food system.
The shift from pilot to scale-up starts with clarity,
builds through structure and succeeds with
leadership. If your company is ready to lead on
climate-smart procurement, the Forum invites you
to join FMC for Food.3.1 First Movers Coalition for Food Chief Financial Officers
–Build the financial architecture and
ensure procurement incentives align
with corporate objectives.
–Engage early with external financiers, blending
commercial, concessional and catalytic capital
to support supplier transition. –Help manage portfolio-level risk exposure and
capital efficiency across transition initiatives.
–Rework internal financial governance so
sustainability-linked investments are treated as
part of core sourcing and risk strategy, rather
than one-offs.
Source: Bain & Company analysis.
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement
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