Contributors World Economic Forum Ellie Austin Specialist, First Movers Coalition for Food Laina Maia Project Fellow, First Movers Coalition for Food Braulio Eduardo Morera Head, Strategy and Resilience Solutions Tania Strauss Head of Sustainable Growth and People Agenda; Member of the Executive CommitteeBain & Company John Blasberg Partner Jenny Davis-Peccoud Partner Sasha Duchnowski Partner Andrew Keech Partner Euan Murray Partner Vikki Tam Partner Christopher Adamo Head of Global Sustainability Impact & B Corp, Danone Jacob Busk Nielsen Group Chief Procurement Officer, Nestlé Taryn Davis Senior Director, Strategic Partnerships and Stakeholder Engagement, Cargill Hataikan Kamolsirisaku Head of Strategy Sustainability and New Business Group, Thai Wah Lit Ping Low Group Sustainability Director, DFI Retail Group Katie Nelson Climate Change Specialist, International Rice Research InstituteFranck Saint-Martin Environmental Impact Lead - Global Public Affairs, Nestlé Delfim dos Santos Corporate Vice President Commercial, Majid Al Futtaim Retail Bruno Spire Global Commodities Sustainability Lead, Nestlé Marcelo Stefani Chief Procurement Officer, PepsiCo Hengameh Van der Kaaij Global Head of Communication, Learning & Training for Operations, Nestlé Daan Wensing Chief Executive Officer and Chair of the Executive Board, IDH Production Michela Liberale Dorbolò Designer, World Economic Forum Jonathan Walter Freelance editorAcknowledgements The World Economic Forum and Bain & Company would like to extend their gratitude to the following individuals for their valuable contributions to this report. The paper does not necessarily reflect the views of these individuals and/or their companies. Expert advice is purely consultative in nature and does not imply any association with the takeaways or conclusions presented within this paper. First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement 24

First Movers Coalition for Food 2026