Foreword For a century, food supply chains have been feeding a growing global population with unprecedented efficiency. However, they were built to operate in a stable climate, with more predictable costs and consumer demand. Today this stability is being challenged by pressures both outside and within the food system – from geopolitical shifts and population growth to rising climate and nature impacts. In this context, businesses face increasing risk and pressure to adapt, driving demand for resilient and sustainable solutions. The choices companies make in what they buy and how they buy it will define the future resilience of our food system. A vision for procurement is needed: one that recognizes the economic priorities of quality, availability and cost, while at the same time addressing concerns around continuity of supply, sustainability and the safeguarding of nature. Proven solutions, from regenerative farming practices in row crops to water management and lower-methane approaches in rice, are ready to expand. Yet too many fail to move past the pilot stage. Often, what's missing is bold demand-side leadership: strong, credible buying commitments that unlock finance, align value chain partners and give farmers the confidence to invest. These approaches can be successful if they are accompanied by consistent dialogue with suppliers and farmers. The lessons outlined in this paper show that understanding their needs, recognising their challenges, supporting relevant services, building relationships and improving soil resilience are all integral to the future of food supply. The First Movers Coalition for Food (FMC for Food) is mobilizing 60 leading food-system organizations and knowledge partners, including 26 major buyers1 with almost $1 trillion in combined revenues, to help reimagine food procurement. The group brings together pioneers looking to share lessons on the valuable role that demand signals can play in supporting the adoption of sustainably produced agri-commodities. This white paper, First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement, offers a vision to help leaders drive this change. It summarizes the latest learnings on why traditional approaches fall short, which pathways can drive best practice in procurement and how leaders can implement them. The paper draws on insights from working group discussions and in-depth interviews with chief procurement officers (CPOs) from the coalition. It closes with a call to action, encouraging CEOs and senior leaders to use procurement to manage risk in their supply chains, move faster on decarbonization and deliver tangible value for their organizations, suppliers and the global food system.Ramon Laguarta Chairman and CEO, PepsiCo First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement January 2026 Børge Brende President and CEO, World Economic Forum First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement 3

First Movers Coalition for Food 2026