Images: Getty Images Disclaimer This document is published by the World Economic Forum as a contribution to a project, insight area or interaction. The findings, interpretations and conclusions expressed herein are a result of a collaborative process facilitated and endorsed by the World Economic Forum but whose results do not necessarily represent the views of the World Economic Forum, nor the entirety of its Members, Partners or other stakeholders. © 2026 World Economic Forum. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.Contents Foreword 3 Executive summary 4 1 The procurement challenge for the food system 5 1.1 A procurement vision for a new set of challenges 5 1.2 Why business as usual won’t work 6 1.3 How demand signals can help unlock scale 8 2 Best practices to scale up resilient, sustainable food procurement 9 2.1 Build sourcing maturity to scale up for success 10 2.2 Identify strategic sourcing pathways for scale 13 2.3 Calibrate strategy and prioritize sourcing pathway 17 2.4 Strengthen partnerships and align corporate operations 19 3 Conclusion: Mapping a path ahead for food businesses 21 3.1 First Movers Coalition for Food 22 Contributors 23 Endnotes 24 First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement 2

First Movers Coalition for Food 2026