First Movers Coalition Impact Brief 2026
Page 11 of 20 · WEF_First_Movers_Coalition_Impact_Brief_2026.pdf
Current landscape
The cement and concrete industry is making
meaningful early progress towards deep
decarbonization, particularly through pioneering
projects in carbon capture and storage (CCS) and
alternative cement materials and chemistries.32
However, progress needs to be accelerated if the
sector is to achieve net zero by 2050.33 Recent
flagship projects demonstrate the industry’s
capacity to innovate, laying the groundwork for
broader adoption of low-carbon solutions. FMC
supports these advances by pooling corporate
demand and providing certainty for investment in
CCS, alternative binders and other scalable, low-
carbon cement solutions.34
Impact highlights
Vattenfall and Cemvision have joined forces to lead
the shift toward more sustainable building materials.
Together, they have agreed a commercial agreement
for 20% of Vattenfall’s cement demand to be met
using Cemvision’s near-zero-emission cement
from 2028 onwards, contingent on supply volumes
reaching the required amounts. If these volumes are
supplied, this agreement will fulfill Vattenfall’s FMC
cement and concrete demand commitment. By
2028, Cemvision’s cement will produce 80% fewer
CO2 emissions than conventional alternatives.35 The
company aims to achieve 95% lower CO2 emissions
by 2030.
There are also other agreements and offtakes
in the market. Microsoft has signed a binding
multi-year purchase agreement with Sublime
Systems for up to 622,500 tonnes of low-carbon
Sublime Cement®.36 The deal, which decouples environmental attributes from physical delivery,
provides the long-term demand signal needed
to finance Sublime’s future facilities, including
its Massachusetts-based first commercial plant.
Through its Climate Innovation Fund, Microsoft
has also invested in Fortera to secure access
to the company’s ReAct™ low-carbon cement.
With this product, the technology business aims
to help decarbonize its data-centre construction
and reduce embodied carbon in one of the world’s
highest-emission industries.37 Similarly, Amazon
has partnered with Brimstone to secure its
lower-carbon ordinary Portland cement and other
related materials following successful third-party
performance tests.38
Heidelberg Materials recently opened its plant
in Brevik, Norway, producing net-zero evoZero
cement using carbon-capture technology. Demand
has been so strong that the company announced
2025’s Brevik-produced evoZero is already fully sold
out, despite premium costs.39
Finally, Holcim invested in Sublime Systems,
securing an early offtake reservation and adding
electrochemical cement production to its
decarbonization portfolio.40
Outlook
The ability of the cement and concrete sector to
accelerate its adoption of low-carbon solutions will
hinge on addressing high costs, updating outdated
and prescriptive regulations and developing robust
supply chains. The sector’s early movers have
shown that developer-led procurement, transparent
environmental data and coordinated action from
industry and finance players across complex value
chains can help overcome market scepticism. Cement and concrete
Commitment in brief: Members commit that by 2030 at least 10% of the cement or concrete they
buy or use in projects will meet FMC’s low-emission definition. Low-carbon production will rely on
breakthrough solutions, such as carbon capture, clinker substitution and alternative binders.
Read the cement and concrete commitment in full.
First Movers Coalition Impact Brief
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