First Movers Coalition Impact Brief 2026

Page 11 of 20 · WEF_First_Movers_Coalition_Impact_Brief_2026.pdf

Current landscape The cement and concrete industry is making meaningful early progress towards deep decarbonization, particularly through pioneering projects in carbon capture and storage (CCS) and alternative cement materials and chemistries.32 However, progress needs to be accelerated if the sector is to achieve net zero by 2050.33 Recent flagship projects demonstrate the industry’s capacity to innovate, laying the groundwork for broader adoption of low-carbon solutions. FMC supports these advances by pooling corporate demand and providing certainty for investment in CCS, alternative binders and other scalable, low- carbon cement solutions.34 Impact highlights Vattenfall and Cemvision have joined forces to lead the shift toward more sustainable building materials. Together, they have agreed a commercial agreement for 20% of Vattenfall’s cement demand to be met using Cemvision’s near-zero-emission cement from 2028 onwards, contingent on supply volumes reaching the required amounts. If these volumes are supplied, this agreement will fulfill Vattenfall’s FMC cement and concrete demand commitment. By 2028, Cemvision’s cement will produce 80% fewer CO2 emissions than conventional alternatives.35 The company aims to achieve 95% lower CO2 emissions by 2030. There are also other agreements and offtakes in the market. Microsoft has signed a binding multi-year purchase agreement with Sublime Systems for up to 622,500 tonnes of low-carbon Sublime Cement®.36 The deal, which decouples environmental attributes from physical delivery, provides the long-term demand signal needed to finance Sublime’s future facilities, including its Massachusetts-based first commercial plant. Through its Climate Innovation Fund, Microsoft has also invested in Fortera to secure access to the company’s ReAct™ low-carbon cement. With this product, the technology business aims to help decarbonize its data-centre construction and reduce embodied carbon in one of the world’s highest-emission industries.37 Similarly, Amazon has partnered with Brimstone to secure its lower-carbon ordinary Portland cement and other related materials following successful third-party performance tests.38 Heidelberg Materials recently opened its plant in Brevik, Norway, producing net-zero evoZero cement using carbon-capture technology. Demand has been so strong that the company announced 2025’s Brevik-produced evoZero is already fully sold out, despite premium costs.39 Finally, Holcim invested in Sublime Systems, securing an early offtake reservation and adding electrochemical cement production to its decarbonization portfolio.40 Outlook The ability of the cement and concrete sector to accelerate its adoption of low-carbon solutions will hinge on addressing high costs, updating outdated and prescriptive regulations and developing robust supply chains. The sector’s early movers have shown that developer-led procurement, transparent environmental data and coordinated action from industry and finance players across complex value chains can help overcome market scepticism. Cement and concrete Commitment in brief: Members commit that by 2030 at least 10% of the cement or concrete they buy or use in projects will meet FMC’s low-emission definition. Low-carbon production will rely on breakthrough solutions, such as carbon capture, clinker substitution and alternative binders. Read the cement and concrete commitment in full. First Movers Coalition Impact Brief 11
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