First Movers Coalition Impact Brief 2026
Page 12 of 20 · WEF_First_Movers_Coalition_Impact_Brief_2026.pdf
Current landscape
The shipping industry has reached a pivotal point.
While the International Maritime Organization
(IMO) has adopted a net-zero greenhouse gas
emissions framework in 2023 targeting 2050,41 the
sector has had to confront significant challenges.
Members continue to invest in battery, ammonia
and methanol-ready dual-fuel vessels – a necessary
step towards the adoption of zero-emission
fuels. Transitioning to new fuel types requires
major infrastructure changes and investment in
compatible vessels, making early commitments
critical.42 By organizing significant corporate
demand for fuels and the cargo moved by lower-
emission vessels, FMC plays an essential role in
accelerating investments in ports, infrastructure
and zero-emission shipping solutions.
Impact highlights
FMC members are speeding up maritime
decarbonization with their demand signals,
demonstrating how coordinated action across the
value chain can turn ambition into operation.
In May 2025, A.P . Møller - Maersk’s first methanol-
enabled vessel, Laura Maersk, was fuelled with
e-methanol from European Energy and Mitsui &
Co’s new Kassø plant in Denmark. This marked one
of the world’s first commercial-scale uses of green
e-methanol in deep-sea shipping.43
Mitsui O.S.K. Lines’ subsidiary, MOL Switch,
and its investment in U.S.-based Twelve further
reinforce this momentum by supporting the scale-
up of maritime e-fuels capable of significantly
reducing lifecycle emissions across shipping.44 By
uniting ship operators, fuel innovators and supply chain partners, FMC’s convening role makes
breakthrough clean shipping projects possible,
pushing the entire sector towards zero-emission
maritime transport.
Several major maritime players are progressing
ammonia-fuelled shipping initiatives to help
decarbonize their fleets. Höegh Autoliners is
introducing four dual-fuel Aurora vessels capable
of operating fully on ammonia, aiming for near-zero
emissions by 2027.45 MOL plans to deploy nine
ammonia dual-fuel ships – three bulkers and six
chemical tankers – beginning in 2026.46 Trafigura
has signed a contract for four ammonia dual-
fuel gas carriers from Hyundai Mipo Dockyard.47
Meanwhile, BHP has ordered two ammonia dual-
fuel Newcastlemax vessels from COSCO Shipping
Bulk for 2028 delivery48 and is continuing its
biodiesel pilot projects.49
These actions show how FMC members are taking
action through vessel orders to send early signals
for fuel supply, increasing the certainty required to
help projects reach final investment decision.
Outlook
Shipping is already moving towards zero-emissions
fuelling, with a rapidly expanding order book for
methanol, ammonia and hydrogen-capable vessels
and offtake agreements for the corresponding
fuels. While the industry has made significant steps
forward, global policy has taken a hit with IMO
postponing a decision on global regulation. Some
regional policies do exist, but it remains critical
to ensure joined-up global policy frameworks.
Continued progress will depend on coordinated
action among shipowners, fuel producers and
policymakers to harmonize standards, scale
infrastructure and de-risk first-mover investments. Shipping
Commitment in brief: By 2030, shipping companies will ensure at least 5% of their deep-sea
operations use zero-emission fuels. Cargo owners will make sure at least 10% of their freight is
shipped on vessels powered by zero-emission fuels.
Read the shipping commitment in full.Commitment reviewed in 2025
First Movers Coalition Impact Brief
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