First Movers Coalition Impact Brief 2026
Page 13 of 20 · WEF_First_Movers_Coalition_Impact_Brief_2026.pdf
Current landscape
The steel industry is making efforts to decarbonize,
with notable advances in hydrogen-based steel
production and improved recycling across the
sector.50 While innovations such as these have
helped stabilize emissions, near-zero production
remains constrained by high input-energy costs,
limited availability of high-quality scrap and the
fundamental challenge that conventional processes
inherently emit CO2. Clear, harmonized, industry
definitions of near-zero steel are also needed to
accelerate action and build scale. By aggregating
corporate demand for near-zero steel, FMC is
helping producers confidently secure investment to
scale up promising decarbonization technologies
and accelerate the industry’s transition.
Impact highlights
Several companies are already translating their
near-zero materials commitments into action,
signalling growing commercial maturity in green
steel and low-carbon materials. In 2023, SSAB
launched SSAB Zero™, a steel produced from
recycled scrap using fossil-free electricity and
hydrogen-reduced iron.51 Vattenfall is procuring
120 tonnes of fossil-free steel from SSAB to
build the world’s first fossil-free dam gate at its
Stornorrfors hydropower plant in Sweden,
marking a key step in applying near-zero steel
to energy infrastructure.52
The transition to lower-emission steel extends
beyond the clean energy industry. In Finland,
Alfa Laval, together with Outokumpu and SSAB,
is installing Concept Zero™ heat exchangers at
Helsinki’s Laakso Joint Hospital53 using SSAB
Zero™ and Outokumpu Circle Green® steels.54 In 2025, SSAB further developed the SSAB
Zero™ product at its Montpelier, Iowa facility. The
facility’s production now meets both International
Energy Agency and FMC thresholds for near-zero
emissions by adding hydrogen-reduced iron from
HYBRIT® technology to the process.55 The material
has already been contracted for GE Vernova’s wind
tower production.56
Meanwhile, EcoLab, via the Japan Hydrogen Fund
and partners including Rio Tinto, Siemens Financial
Services and Engie New Ventures, joined a €60
million funding round for GravitHy,57 a low-carbon
iron start-up pioneering hydrogen-based direct-
reduction technology that cuts emissions by up to
90% compared with conventional steelmaking.58
Together, these initiatives illustrate how early
investment across sectors – from clean energy
to industrial equipment and raw materials – are
building the foundations for scalable, verified
near-zero material markets and accelerating
heavy-industry decarbonization.
Outlook
The future of decarbonizing the steel sector
revolves around clearer industry definitions, greater
supply transparency and substantial investment in
infrastructure, science and technology. As near-
zero steel remains expensive, establishing common
emissions-reporting standards and prioritizing
the production of green iron will strengthen
market confidence. FMC’s aggregated demand
approach exemplifies how improving transparency,
catalysing market mechanisms and establishing
clear methodologies can combine to accelerate
investments, overcoming critical infrastructure and
cost barriers. Steel
Commitment in brief: Members commit to purchase at least 10% (by volume) near-zero-emission
steel by 2030. Near-zero-emission steel is defined as per IEA guidelines – it should contain <0.4t
(0% scrap inputs) to <0.05t (100% scrap inputs) of CO2e per tonne of crude steel produced.
Read the steel commitment in full.Commitment reviewed in 2025
First Movers Coalition Impact Brief
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