First Movers Coalition Impact Brief 2026

By the end of 2025, the coalition had almost tripled in size, today encompassing 101 members and 14 government partners who have collectively committed to more than $19 billion in green product demand by 2030 – equivalent to an estimated 26 million tonnes of CO2 emissions reductions. Through more than 130 offtake agreements and investments, FMC members are already demonstrating that aggregated corporate demand can unlock new markets, catalyse innovation and drive the deployment of breakthrough decarbonization solutions. Despite changes in the global context, momentum among the coalition has remained strong. Engagement across working group meetings reached record levels in 2025, with over 320 participants contributing to active sector dialogues. In addition, the inaugural in-person FMC Day in Geneva in June 2025 brought together more than 100 members and partners to jointly explore how to continue meeting their collective commitments. At the same time, the coalition is still expanding its regional presence. Spain is the latest government partner to sign up, deepening collaboration in Europe and further broadening FMC’s policy reach. FMC also engaged with existing and prospective members across Asia-Pacific, including by convening workshops on green iron and near-zero materials in Australia and meeting for the first time in China. This expansion is guided by FMC’s updated strategy, which focuses on aggregating demand, enabling tangible decarbonization by uncovering viable supply sources and deepening engagement – both regionally and with policy-makers – through six interlinked pillars: FMC strategy 2025-2026 FIGURE 2 Track & spotlight progress – Highlight fast movers and success stories – Convert commitments into deals, investments and deployments – Share learning across sectors – Use surveys and FMC website for recognitionFoster demand & supply exchange – Expand support for supply-side players – Enhance First Suppliers Hub and collaboration with financiers – Open new entry pathways under strict eligibility rules – Share lessons via commitment reviews and cross-sectoral initiativesDeepen policy ties – Align industrial demand with enabling policies – Expand government network – Co-create frameworks for clean industrial investment Diversify regional strategy – Focus on high-potential regions: APAC, Europe and China – Target regional engagement and localization – Build green value chains – Coordinate policy-makers, suppliers and buyersBoost cross-sector collaboration – Promote collaboration on clean infrastructure, chain-of-custody and financing – Build new chemical sector backed by at least five companiesAmplify global impact – Form high-level coalition of public- and private-sector champions – Guide strategy and elevate global presence – Engage at key international gatherings including UNGA, COP and the Forum’s Annual Meeting in Davos#2 #1 #3 #5 #4 #6 As FMC reaches the halfway point towards its 2030 targets, its impact has shifted from commitment to implementation. Members are no longer signalling intent — they are executing offtakes, investing in clean supply chains and shaping early market frameworks that turn pledges into commercial reality. In a decade defined by transition, the coalition’s collective purchasing power continues to accelerate deployment where it matters most. First Movers Coalition Impact Brief 5