First Movers Coalition Impact Brief 2026

1 Leveraging market mechanisms for industry decarbonization Market mechanisms underpinned by alternative chain-of-custody models, such as book-and- claim, mass balance and digital accounting, have emerged to enable verified low-carbon procurement even where physical supply remains limited.4 Where appropriate, FMC adapts its commitments to incorporate credible market mechanisms as they mature, supporting their development and ensuring transparency, integrity and genuine emissions reductions. For example, in the aviation sector, non-airline corporates can purchase sustainable aviation fuels via book-and-claim platforms which enable verified transactions and stimulate early market growth. Additionally, cement and concrete members can also leverage mass-balance and book-and-claim frameworks to fulfil their commitment. By aligning its commitments with evolving frameworks and convening members around shared principles, FMC helps ensure these mechanisms are deployed in a way that strengthens market confidence and accelerates the expansion of verified low-carbon production capacity.1 Enabling collective solutions to infrastructure bottlenecks Infrastructure gaps – from grid capacity to transport and storage – remain among the most significant barriers to scaling low-carbon industry.5 FMC addresses these systemic challenges by translating aggregated corporate demand into a coordinated voice for infrastructure development. Leveraging its position within the World Economic Forum ecosystem, the coalition brings together industry leaders, financiers and policy-makers to identify shared infrastructure needs and mobilize joint responses. Through the First Suppliers Hub, FMC showcases enabling technologies that not only help members fulfil their commitments but also drive the infrastructure transformations required for large- scale decarbonization. The Hub features cross- sector enablers, such as green hydrogen, carbon capture and energy storage systems that are part of the wider infrastructure required for near-zero- emission products and services. This impact brief captures FMC’s tangible impact across sectors, providing concrete examples of how members translate ambitious corporate commitments into measurable climate action today. The following sector-specific analyses highlight some of these achievements, demonstrating FMC’s crucial role in facilitating meaningful decarbonization progress, despite the challenging global context. 4 5 First Movers Coalition Impact Brief 7