From Blind Spots to Insights 2025
Page 13 of 26 · WEF_From_Blind_Spots_to_Insights_2025.pdf
Companies are increasingly moving to adopt
methods that governments have employed for
years, especially for assessing the longer-term
implications of geopolitical trends. Several
interviewees reported that their companies
undertake scenario planning initiatives. Some
acknowledged that they emulate the better
practices of scenario planning employed by
governments, international organizations and
leading independent experts in the field.
One interviewee noted that their company
deploys an “iceberg model” to differentiate
between geopolitical drivers and events with an
eye to identifying possible “no regret moves”,
in addition to informing strategy development. Another interviewee emphasized the importance
of articulating underlying assumptions, thinking
through possible sequences of outcomes and
moves and associated feedback loops and then
assessing plausibility. Yet another interviewee
called for imagination in identifying scenarios,
which should draw from a wide range of sources,
including fiction.
Scenario planning initiatives were complemented
by strategic simulations of specific contingencies,
most notably assessing the impact of a potential
conflict in the Taiwan Strait. Identification of
emergent challenges through horizon-scanning is
another tool mentioned by one interviewee.2.4 Public sector best practices and scenarios
The companies interviewed differ in the degree
to which insights gleaned from exposure analysis
and tracking are internally communicated and
preserved for future recollection. Effective internal
communication of geopolitical assessments
has been raised as an important factor in the
risk management process. Some companies
use regularly recurring (e.g. quarterly) reporting
cycles to inform management about geopolitical
issues potentially affecting the firm. Others noted
that insights tend to be shared among ad hoc
networks of executives interested in geopolitics.
Membership of such networks ebbs and flows.
Some companies also integrate the longer-term
geopolitical scenario planning directly into the
strategy development process.
Few of the companies interviewed have already
established information systems that store both
tracked developments and the assessment of
them. In other cases, institutional memory effectively
depends on the retention of individual team members.
The unclear boundary between geopolitical
factors in particular and corporate political risk in
general has raised important questions for who is
ultimately assigned responsibility for operationalizing
a company’s geopolitical radar. Our interviews
revealed tracking and assessment of geopolitical
factors being undertaken by compliance teams,
corporate strategy teams, government affairs
teams, sourcing departments and legal functions,
as well as by teams dedicated to assessing
geopolitical factors, again attesting to a multiplicity
of approaches rather than a universal practice.
When a dedicated team is not created, assignment
of the geopolitical radar to an established unit carries the risk that the inherited practices and
contacts of that unit unduly influence which factors
get tracked, which third parties get consulted and
the conduct of exposure assessments.
For example, in some cases compliance teams
can be blind to the opportunities created by
geopolitical events, focusing instead on adherence
to existing sanctions regimes and the like. Equally,
centralized corporate strategy teams may not
have access to the granular data on sourcing
practices, for example, that allows for effective
exposure assessment.
When a dedicated team is established to manage
the geopolitical radar, identification of relevant
geopolitical factors will still involve others within the
company, such as when the CEO meets senior
politicians or when managers in national business
units engage with stakeholders far from the company
headquarters. This in turn requires an understanding
that associated insights should be shared. The
dedicated team may also provide guidance as to
which factors to keep an eye out for. The execution
of the geopolitical radar of an international business
is inherently a joint responsibility.
The relationship between the tracking and
assessment of geopolitical factors and a company’s
enterprise risk management (ERM) system was
mentioned in several interviews. Given the former’s
salience in recent years, it is not surprising that
certain multinationals now include geopolitical risk in
their ERM. However, concerns were expressed that,
all too often, those responsible for ERM are more
comfortable with directly quantifiable risks (such as
certain financial risks) and that geopolitical factors
are less amenable to such quantification.2.5 Internal organizational considerations
The unclear
boundary between
geopolitical factors
and corporate
political risk has
raised important
questions for
who is ultimately
assigned
responsibility for
operationalizing
a company’s
geopolitical radar.
From Blind Spots to Insights: Enhancing Geopolitical Radar to Guide Global Business
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