From Blind Spots to Insights 2025
Page 12 of 26 · WEF_From_Blind_Spots_to_Insights_2025.pdf
There are differences in how companies assess
and internally communicate geopolitical insights.
Translating information into the “so what?” for a
company is critical in this process. There is a widely
held view that external consultants can provide
assessments of events as well as current and
future decisions. But several interviewees noted
that, unless furnished with the relevant information,
external experts may not be in a position to draw
out detailed implications of geopolitical factors for a
company’s current operations and performance.
Therefore, undertaking detailed assessments
of the relevance of this rich information diet for
a company is a critical task. Many interviewees
stressed that it should not be outsourced. Internal
assessments of the exposure of a company’s
current operations to geopolitical factors are now
standard fare. These are “as is” assessments,
that is, considering the impact of an external
geopolitical development on the performance of
a business unit (or units) assuming no change in
the modus operandi. The consistent application
of methods for determining impact is regarded as
crucial by those interviewees who put more store in
exposure assessment.Exposure assessments are central to evaluating
what is at stake as a geopolitical dynamic unfolds.
These assessments involve financial estimates of
likely impact as well as consequences for current
operations in affected geographies and business
units. Again, the purpose here is not exact
prediction. What matters here is scaling the impact
correctly. Does the fallout from a geopolitical
event have a seven-digit, eight-digit or nine-
digit consequence for a business if no mitigating
measures are taken?
Some interviewees noted the importance of
bringing the relevant people from across the firm
together to assess impacts. Approaches in this
regard range from establishing dedicated teams or
working groups to holding frequent risk committee
meetings dedicated to geopolitics. This stresses
the notion – already evident – that there is no one-
size-fits-all solution in terms of how companies
implement and operationalize their geopolitical
radars. Companies tend to find different avenues in
terms of structure to capture geopolitics, one not
necessarily being more efficient than the other, but
just more fitting to the organization’s culture and
operational anatomy.2.3 Assessing informationintelligence community, both HUMINT (the
collection of information from human sources) and
OSINT (generally available open-source intelligence)
should be deployed to corroborate, as best as
possible, any findings or insights.
From this information diet, a few interviewees
have developed categories of geopolitical risks
– although, as explained further above, there
is a wide range of approaches to categorizing
geopolitical issues based on geographical,
functional or other factors.
For companies, the focus of tracking geopolitical
developments appears heavily influenced by prior
experience of an international business. Within
their own industries, compliance with certain
sanctions and regulations – and coping with the
episodic disruption of supply chains and operations
in recent years – has revealed to executives the
points of vulnerability or choke points of individual business units and regional organizations, as well
as at the group level. As a result, there appears
to be a risk that companies focus on a narrow set
of immediate issues and eventually lose sight of
longer-term trends in geopolitics.
One interviewee from the logistics supply chain
highlighted that “in geopolitics you need to think
global but act local”, while on the other hand
another executive emphasized the need to move
towards greater horizon-scanning capabilities.
A few interviewees noted that forward-looking
considerations tend to be incorporated when
there are lengthy planning and investment
horizons. For example, one investment
house noted that decades-long cross-border
investments in certain economies require an
assessment of how any given investment might
be perceived in the future by governments in rival
jurisdictions. Such longer-term information tends
to be collected on an ad hoc basis.
What matters
here is scaling the
impact correctly.
Does the fallout
from a geopolitical
event have a
seven-digit, eight-
digit or nine-digit
consequence for
a business if no
mitigating measures
are taken?
From Blind Spots to Insights: Enhancing Geopolitical Radar to Guide Global Business
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