From Blind Spots to Insights 2025
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Introduction
With no end in sight for growing geopolitical rivalry
and increasing disruption from low-level as well
as kinetic conflict, companies involved in cross-
border operations and transactions are rapidly
developing the capabilities needed to navigate the
opportunities and risks created by an ever more
fractured world.
The starting point varies for each company, with
some further along this journey than others.
However, no global business can afford to ignore
geopolitical factors when devising operational
plans, assessing performance and options, or re-
evaluating strategies for capitalizing on the many
opportunities created by the global economy.
The purpose of this white paper is to provide a
status report on how firms are enhancing their
detection, understanding and assessment of
the many geopolitical factors that have emerged
over the past decade. The term “geopolitical
radar” is used here to capture these tasks and is
distinguished from “geopolitical muscle”, which
refers to the translation of geopolitical insights into
corporate decisions. While a useful organizing
concept, as will become evident, the concept of a
geopolitical radar is not without its flaws.
It is difficult to see how international businesses
could make informed decisions without a first-rate
geopolitical radar. Assessing how companies are
applying their geopolitical muscle will follow in a
subsequent report.
To prepare this white paper, interviews were
conducted with senior corporate executives from
25 companies involved in tracking geopolitical
factors. These companies were selected from
different geographies and industries, and are both
publicly listed and private. They share a common
characteristic: each has a significant cross-border,
multi-jurisdictional, global commercial footprint and
therefore possesses a vested interest in an open
world economy.
The potential for cross-border impacts is a
recurring characteristic of factors that executives deem geopolitical. Consequently, there is a strong
link between geopolitics and international trade,
investment, innovation and the movement of data,
people and ideas across borders.
These interviews, conducted from June to October
2024, form the evidential basis for this white
paper. Experts from IMD Business School, Boston
Consulting Group and the World Economic Forum’s
international trade team participated in the interviews,
which were held off-the-record to encourage
candour. To protect confidentiality, this paper does
not identify interviewees or their employers.
This is the second round of interviews conducted
on this subject with executives from international
businesses. The first round, involving 13
companies, resulted in a white paper, Geopolitical
Rivalry and Business: 10 Recommendations for
Policy Design, published by the World Economic
Forum in May 2024.1
That initial white paper laid the groundwork by
exploring how executives perceive unfolding
geopolitical dynamics and their immediate impact
on operations and financial performance, offering
10 public policy recommendations and eight
suggestions for businesses.
This white paper is structured into five chapters:
–Chapter 1 discusses the commonalities and
differences between events, trends and factors
that businesses deem “geopolitical”.
–Chapter 2 describes how firms are
strengthening their geopolitical radar.
–Chapter 3 assesses the state of corporate
progress in these efforts.
–Chapter 4 lays the groundwork for a discussion
on best practice.
–Chapter 5 looks at possible payoffs from
strengthening geopolitical radar and sonar.This white paper presents insights from
interviews with senior executives from 25
major businesses from different geographies
and industries, casting light on the current
state of efforts by companies to develop
geopolitical radar.
From Blind Spots to Insights: Enhancing Geopolitical Radar to Guide Global Business
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