From Blind Spots to Insights 2025
Page 6 of 26 · WEF_From_Blind_Spots_to_Insights_2025.pdf
How the interviews were conducted BOX 1
Each interviewee was sent a set of questions in
advance, the aim of which was to understand:
–How a company reflects on recent geopolitical
developments – to elicit which developments
are top-of-mind.
–How a company differentiates between
geopolitical factors (if they do so at all) and
the steps it is taking to develop its geopolitical
radar – described as “steps to learn more
about geopolitical dynamics”.
–Which arguments executives use when
engaging with officials that have concerns
about economic and national security (if such
engagement happens at all).
Each interview was semi-structured and allowed
the interviewee to develop their own considered
responses. The interviews varied in length from
30 to 60 minutes. The individuals interviewed all
had some responsibilities for tracking geopolitical
developments, but this may often be only part
of their remit. Some interviewees were involved
in compliance functions, some in government
affairs units and others in corporate strategy
units. One was a board member, implying that
almost all were in executive roles – including
some at a very senior level.Interviews can be revealing but they are not
without their flaws. First, as those interviewed tend
to carry some responsibility for tracking geopolitical
factors, there was a tendency to argue “we’ve got
it covered.” Few revealed difficulties or deficiencies.
Often what was not said in these interviews was as
revealing and important as what was.
Second, statements made in interviews cannot be
verified. Nor was it possible to check whether the
insights gleaned from exercising a corporate radar
were well received or acted upon by others within
the same company. Indeed, one interviewee noted
that in their company it was accepted at the most
senior level that geopolitical risks had important
implications for future sourcing decisions. Yet,
no business unit’s plan for the next year made
reference to this matter. Obtaining convincing
insights is one thing; acting upon them is another
matter entirely.
Overall, these interviews add to the evidential basis
of how firms are navigating intensifying geopolitical
rivalry. They do not claim to be the last word.
Nevertheless, there is value in asking executives
to explain what steps they are taking, what their
information diet is and who uses their analysis and
product. In this manner, other companies as well
as government officials can better understand how
geopolitics is being understood and potentially
acted upon at this time.Although building these capabilities entails costs,
it is worth identifying the commercial benefits that
can accrue to companies that are better able to
navigate an increasingly fractured global landscape.Although some may question the relevance of
these findings for small and medium-sized firms,
it is worth noting that these companies can share
the cost of developing geopolitical radar through
business associations and chambers of commerce,
making these insights broadly applicable.
From Blind Spots to Insights: Enhancing Geopolitical Radar to Guide Global Business
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