From Wildfire Risk to Resilience The Investment Case for Action 2026
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Foreword
Jonathan Reckford
CEO, Habitat for Humanity
From Wildfire Risk to Resilience:
The Investment Case for ActionJanuary 2026
Marc Benioff
Chair, CEO & Co-Founder,
Salesforce
Wildfire risk is becoming one of the defining resilience
challenges of our time. Across the world, longer
fire seasons, more severe events and expanding
exposure are reshaping communities and the natural
landscapes they depend on. Homes, forests, critical
infrastructure and local economies are increasingly
vulnerable, placing families, workers and entire
regions under sustained pressure.
Across our respective organizations, we have seen
this challenge from different but complementary
perspectives. At Habitat for Humanity, our work
with wildfire-affected communities across the US
shows how these disasters strain affordable housing
systems, deepen inequities and underscore the need
for a community resilience approach that strengthens
preparedness, mitigation and long-term recovery.
At Salesforce, we are committed to investing in
ecosystem restoration and innovative solutions
to accelerate a nature-positive future, which is
essential to long-term wildfire resilience. This
effort serves as a critical continuation of the global
ambition set by 1t.org, recognizing that planting,
growing and protecting trees is inseparable from
managing the threat of wildfire.
No single sector can meet this challenge alone.
Building true resilience requires moving from these reactive models to long-term, coordinated action. It
calls for community organizations, industry leaders,
governments and philanthropies to work from
a shared understanding of risk and to co-invest
in solutions that protect people and steward the
natural systems around them. We must develop
forward-looking risk reduction and risk-sharing
models to create a sustainable, long-term solution.
The World Economic Forum’s Global Wildfire
Leadership Network, part of the Forum’s Forest Future
Alliance (previously 1t.org), plays an important role in
advancing this mission. This white paper proposes
a whole-of-society approach to accelerate recovery
and engage multiple stakeholders in preventing and
managing catastrophic wildfires. It demonstrates
how coordinated action across sectors, leveraging
different financial and insurance mechanisms,
technology, artificial intelligence (AI) and data, nature-
based approaches and community-led coordination,
can make prevention, mitigation and adaptation
more measurable, financeable and scalable.
Wildfire resilience is ultimately about people and
planet, protecting lives and livelihoods, supporting
safe and sustainable communities, and safeguarding
the natural systems that sustain us all. Through
collaboration and shared investment, we can build a
more resilient future for generations to come.
From Wildfire Risk to Resilience: The Investment Case for Action
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