Future Proofing the Longevity Economy 2025
Page 42 of 57 · WEF_Future_Proofing_the_Longevity_Economy_2025.pdf
Brazil’s Bolsa Família programme, initiated in 2003, serves
as a compelling example of how targeted social policies can
promote financial resilience and support individuals through
various life stages. By providing conditional cash transfers
to low-income families, the programme not only addresses
immediate financial needs but also lays the groundwork for
long-term socioeconomic mobility.
–Eligible families receive monthly financial aid contingent
upon their children’s regular school attendance and
compliance with health check-ups. This approach
ensures that immediate financial assistance is coupled
with investments in employees.
–The programme has been instrumental in reducing
extreme poverty in Brazil. Notably, a 2023 study found that 64% of children and teenagers (aged 7–16) who
were enrolled in Bolsa Família in 2005 had exited the
programme by 2019, with half of them securing formal
employment. This indicates a significant movement
towards economic self-sufficiency and the breaking of
intergenerational poverty cycles.87
–By directing financial resources primarily towards
women, Bolsa Família enhances women’s economic
autonomy and decision-making power within households,
contributing to broader social empowerment.
Bolsa Família exemplifies how well-structured social
programmes can create pathways for individuals to navigate
the complexities of a multistage life, promoting financial stability,
educational attainment and long-term economic resilience.5.3 Spotlights on innovation
Denmark’s Flexicurity system combines labour-market
flexibility with social security, designed to support individuals
through various life stages, including transitions between
education, work, care responsibilities and retirement. As of
January 2025, the unemployment rate in Denmark stands at
approximately 2.9%,85 a relatively low rate that reflects in part
the effectiveness of this flexibility in creating job opportunities.
–The Danish welfare system offers robust unemployment
benefits, healthcare and pensions. Unemployment
benefits can last up to two years, with maximum payouts
dependent on prior earnings. This safety net is essential
for individuals in job transitions, ensuring financial stability
during unemployment.
–The Danish government invests significantly in
education and training, with more than 20% of the
workforce participating in adult education programmes
in 2023.86 This system promotes continuous skills development through funding for various training and
reskilling initiatives, helping workers adapt to evolving
job-market demands.
–Denmark provides generous parental leave policies,
allowing up to 52 weeks of leave for parents, with
benefits covering a substantial portion of their salary.
This support alleviates the financial impact of a caring
role, enabling individuals to balance work and family
responsibilities effectively.
The Flexicurity model integrates various services, including
job placement, training and financial advice, into a
cohesive system. The Danish Agency for Labour Market
and Recruitment provides comprehensive support to job
seekers, including access to career counselling and training
programmes, facilitating smoother transitions between jobs
and careers.Denmark’s Flexicurity system – combining flexibility with financial security
Brazil’s Bolsa Família – a model for financial inclusion and resilience
Future-Proofing the Longevity Economy: Innovations and Key Trends 42
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