Green Logistics Innovation for Emerging Markets Driving Competitiveness and Shared Value 2025
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CASE STUDY 1
JD Logistics’s innovation for greener, smarter supply chains
Overview:
JINGDONG (JD) Logistics is China’s leading technology-
driven supply chain solutions and logistics services provider.
As of 2024, it operates over 1,600 warehouses and
19,000 delivery stations with over 490,000 members of
staff. The company drives innovation in hydrogen vehicles,
green warehouses, digital and autonomous technologies,
and operation optimization to achieve seamless integration
of cost reduction, operational efficiency and sustainability.
Innovation levers applied:
–Electrical and hydrogen-powered vehicles
(lever 3): JD Logistics scales up the deployment
of electric logistics vehicles and explores other clean
energy options, for example, operating 64 hydrogen-
powered vehicle transport routes across regions
such as Beijing-Tianjin-Hebei.
–Green warehouse and distribution centre (lever 9):
Select sites conduct holistic consideration of land and
ecosystems – making use of geographic information
system (GIS) overlay analysis. They also enhance energy
efficiency and reduce carbon emissions through smart
systems, upgraded equipment and renewables. For
example, its Xi’an Asia No.1 logistics park became
China’s first carbon-neutral logistics park in 2021 by
installing a 100,000 square-metre (m2) rooftop solar
photovoltaic (PV) and storage system, and offsetting the
remaining emissions through China Certified Emission
Reduction (CCER) purchases.
–Digital carbon management platform (lever 12): The
Supply Chain Emission Management Platform (SCEMP)
was the industry’s first international certification carbon
management software as a service (SaaS) platform
covering International Standard Organization (ISO) 14064, ISO 14083, ISO 14068 and Smart Freight Centre Global
Logistics Emissions Council (GLEC) framework. Using
blockchain technology, SCEMP builds a distributed
carbon ledger and enables product stock-keeping unit
(SKU)-level traceability with the industry’s finest granularity
at the waybill level.
–Circular logistic and reverse supply chains (lever 13):
JD Logistics’s implementation of full life-cycle packaging
management – with a focus on “reduction, reuse and
degradation” – includes key measures such as the
development of new cartons, waterproof bags and tapes
to reduce raw-material use, the use of reusable cooler
boxes and transit boxes, and initiatives to encourage the
reuse of secondary cardboard packaging and delivery
with original packaging.
–Last-mile and specialized delivery solutions (lever 14):
The company has built a three-tier, intelligent distribution
network covering provinces, cities and counties, now
reaching nearly all county-level regions nationwide.
Advanced technologies, including autonomous delivery
vehicles, are applied. New models such as Cloud
Warehouse Delivery reduce intra-city delivery from the
traditional 72 hours to just half a day, allowing clients
to send goods to nearby courier stations, from which
JD Express personnel handle the last-mile delivery.
–Multimodal rail and road transport (lever 15): The
logistics hub cluster (encompassing one national hub,
seven regional hubs and 23 provincial hubs) covers major
economic regions in China. With dynamic scheduling
optimization algorithms for intelligent coordination, it
repurposes idle urban train station resources to facilitate
resource use and cargo consolidation. A dedicated
environmental, social and governance (ESG) product
service was also launched to help clients shift long-distance
orders to more efficient and sustainable rail transport.
Green Logistics Innovation for Emerging Markets: Driving Competitiveness and Shared Value
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