Green Logistics Innovation for Emerging Markets Driving Competitiveness and Shared Value 2025
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A successful green logistics transition relies
not only on technology and infrastructure but
also on a skilled and motivated workforce. This
includes equipping workers with the skills and
knowledge to thrive in low-carbon digital logistics
environments, e.g. training workers in areas such
as automation system operation and digital supply
chain management. It also involves cultivating
behavioural changes, for example prioritizing
sustainability in decision-making and day-to-day
operations, which affects drivers, warehouse
staff, fleet managers and logistics planners alike.
Together, these efforts ensure that sustainability
becomes an integral part of logistics practices.
Design, contextualize and deliver cross-sector
training using digital tools: Governments, industry
associations, leading enterprises and vocational
institutions could co-design contextualized training
programmes for emerging markets. These focus
on, for example, new energy vehicles, smart
equipment and carbon management, with particular
emphasis on frontline roles such as truck drivers,
warehouse operators and dispatchers. Enhancing
digital literacy is equally critical, and hands-on
training in digital tools/systems and telematics
platforms needs to be made accessible to workers to ensure inclusive participation in the digital
economy. In parallel, cultivating a new generation
of professionals with integrated expertise across
logistics, energy, digital technologies and finance
is essential to driving system-wide transformation
and innovation.
Build green behavioural incentives into
the logistics workforce: In addition to skills
development, enabling behavioural change is
vital to accelerating the green transition at the
organizational level. Logistics companies could
integrate sustainability considerations into their
decision-making by embedding behavioural
incentives into daily operations and performance
management systems. These can include green
performance bonuses, energy-saving points systems
for drivers, gamified carbon reduction challenges
and/or team-based sustainability scorecards. When
well-designed, such mechanisms not only improve
environmental outcomes but also increase employee
engagement, morale and retention. Moreover, linking
individual actions to measurable sustainability
goals creates a shared sense of ownership and
accountability, turning the workforce into active
agents of the green transition rather than passive
recipients of top-down mandates.3.3 Upskill the workforce
Linking
individual actions
to measurable
sustainability goals
creates a shared
sense of ownership
and accountability,
turning the
workforce into
active agents of
the green transition
rather than passive
recipients of top-
down mandates.
CASE STUDY 9
Siemens harnesses AI to build a future-ready workforce
and enable people to stay resilient and competitive
Siemens has harnessed AI-empowered digital technologies
to accelerate industry sustainability transformation. The
comprehensive hardware and software technology, like digital
twins, and software-defined automation and electrification
support and empower industries and society to be more
sustainable. Additionally, Siemens invests in workforce
upskilling, cultivating future-ready skill development ecosystem
partners and ensuring people stay resilient and competitive.
–Empowering industries’ high-quality growth with
cross-domain know-how and expertise: Siemens aims
to reach 3 million people in business ecosystems and
society with learning offerings focused on digitalization
and sustainability by 2030.
–Open digital business platform: Siemens
Xcelerator marketplace integrates innovative
technology from Siemens and esteemed partners,
sellers and developers, making it easier for companies
to navigate digital and sustainable transformation. –Learning offerings across industries: For
example, Siemens 1847 industrial learnings
empowers engineers, like those in the logistics
and manufacturing industry, with comprehensive
skill advancement in industrial automation and
digitalization, e.g. exclusive access to more than
6,000 technical videos, articles and live expert-led
Q&A sessions .
–AI-enabled automatic grab ship unloader: Through
the integration of automation with AI vision, high-risk
on-site grabbing operations are transformed into safe,
indoor remote mode. Customized remote training
and a crane simulation platform equip operators
with the skills to perform complex tasks efficiently,
resulting in reduced safety risks, shorter operation
times and fewer equipment failures, with an operation
automation rate increase from 50% to 80%.
Source: Siemens interview and document review.
Green Logistics Innovation for Emerging Markets: Driving Competitiveness and Shared Value
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