The green transition of logistics cannot happen in segregation; in emerging markets, cross-value- chain collaboration is essential to overcoming systemic fragmentation. Governments can set direction, provide testbeds and enable scale, while leading enterprises act as orchestrators to align stakeholders and accelerate system-level change. Government-orchestrated, integrated value- chain partnerships: Green logistics transformation depends on end-to-end coordination across the value chain, connecting upstream suppliers and downstream customers to consolidate fragmented demand for low-carbon transport and synchronize the deployment of enabling technologies. Leading industry players can maximize use of clean vehicles and sustainable fuels, reduce empty mileage and enhance asset productivity through schedule alignment, volume aggregation and shared infrastructure. Multistakeholder industry partnerships among shippers, carriers, ports, technology providers, cities and academia play a central role by facilitating data sharing, establishing interoperability standards and coordinating joint actions. Meanwhile, governments primarily offer regulatory frameworks and supportive platforms to enable these industry- driven collaborations.3.4 Cultivate ecosystem collaboration CASE STUDY 10 Ecosystem collaboration in building the Shenzhen zero-emission road freight corridor Project introduction: Shenzhen, China, is proactively developing the country’s first government-approved zero- emission road freight transport corridor pilot project, which focuses on two main initiatives: –Deploying zero-carbon fleets: The project will establish five zero-carbon truck fleets with at least 200 pilot vehicles. –Upgrading green infrastructure: It will build charging and battery-swapping infrastructure to provide reliable energy support for both the pilot corridor operations and future expansion. These initiatives will be applied across various scenarios, including port logistics handling, Shenzhen–Hong Kong cross-border fresh food transport and Shenzhen–Guangdong regional freight transport. Various value chain stakeholders, including industry players, technology providers, non-governmental organizations (NGOs) and research institutions, are collaborating under government leadership to implement the pilot. –Government guidance: The government clearly defines the project’s objective and provides incentives to encourage clusters of electric heavy-duty trucks, which in turn attracts charging and swapping infrastructure providers. –Industry participation and collaboration: More than 40 companies are engaged in the trial programme, including shippers, fleet operators, original equipment manufacturers (OEMs) and charging/swapping providers (such as IKEA, Walmart, SAIC and BYD) to help validate project technical feasibility, economic viability and environmental benefits. –Civil society and research institution enablement: Civil society initiatives, such as the Smart Freight Centre, also play a vital role by providing technical and knowledge expertise, facilitating cross-sector collaboration, and helping to monitor, evaluate and share best practices in programme design and implementation. Source: World Bank Blogs. (2023). Zero-Emission Road Freight Corridors: A New Journey for Green Logistics; International Council on Clean Transportation. (2024). Electrification of Medium-to-Long-Distance Road Freight Transport: A Case Study of the Shenzhen-Dongguan-Huizhou Heavy-Duty Truck Electrification Pilot Project; Smart Freight Centre interview and document review. 28 Green Logistics Innovation for Emerging Markets: Driving Competitiveness and Shared Value

Green Logistics Innovation for Emerging Markets Driving Competitiveness and Shared Value 2025