Green Procurement Playbook 2025
Page 29 of 53 · WEF_Green_Procurement_Playbook_2025.pdf
Use business cases as an engagement tool
Beyond approval, a well-crafted business case can
be a powerful internal alignment tool. It creates
shared language across functions, surfaces trade-
offs and clarifies decision rights. Procurement
leaders increasingly see their role not just as buyers,
but as translators and facilitators, bringing forward green options, structuring trade-offs and enabling
informed decisions. Business cases also serve as
instruments for engagement, accountability and
tracking, ensuring that sustainability commitments
are clearly documented, tied to ownership and
revisited as projects evolve.10
We don’t build business cases for every green
decision. The Board approved the roadmap and its
cost when we committed to SBTi. It’s part of our
licence to operate.
BayerCustomize the approach by investment type
Sustainability-related procurement decisions require
different degrees of rigour. Leading companies
adapt to context:
–Routine purchases (e.g. switching to greener
packaging) may rely on pre-approved standards
or internal pricing assumptions.
–Strategic investments (e.g. long-term contracts
for green steel or sustainable aviation fuel)
require robust business cases and are often
escalated to executive committees.
–Transformational bets (e.g. co-investing in
renewable energy or introducing a new product)
may draw from innovation budgets or dedicated
sustainability funds.Some companies adjust their internal financial
thresholds, such as hurdle rates or required ROI,
for sustainability investments. This approach
recognizes that projects with long-term payback
periods or intangible benefits (such as brand
value or risk reduction) may not meet standard
financial criteria but are still strategically important.
In some cases, sustainable options may require
higher upfront capex but lead to long-term opex
savings, yet annual budgeting cycles often prevent
procurement teams from capitalizing on these
opportunities.
Secure dedicated funding mechanisms
To avoid case-by-case conflicts, several
organizations have established centralized
sustainability funds or internal carbon budgets.
These mechanisms help absorb green premiums
and reduce friction between project teams and
procurement. For example, DHL centrally funds
investments in sustainable aviation fuels while
offering customers the option to purchase lower-
emission services, effectively monetizing the
sustainability investment over time.This approach minimizes the burden on operational
P&Ls and enables bold, long-term commitments.
While dedicated budgets for green procurement
are becoming common, these are not yet
standard practice. Their suitability depends on
an organization’s maturity, sector and internal
budgeting structure. Other forms of sustainability
finance and collaboration, such as green bonds,
preferential loans and blended finance, may also
help here.
Green Procurement Playbook: The CPO’s Guide to Delivering Value for Business and Planet
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