Green Procurement Playbook 2025
Page 30 of 53 · WEF_Green_Procurement_Playbook_2025.pdf
Advancing decarbonization at DHL Case study 3
DHL has positioned green procurement as a core enabler of its
climate strategy, committing over €370 million to decarbonization in
2023 alone. With sustainability targets in executive compensation
and tracked monthly across business units, DHL is investing in
next-generation solutions, from sustainable aviation fuels (SAF)
to electric vehicle fleets. Despite limited customer willingness
to absorb green premiums, the company funds long-term
decarbonization, anchored in structured business cases and cross-
functional governance.
How?
–Clear targets and performance-linked
incentives: In 2021, DHL replaced its distant
2050 goals with concrete 2030 sustainability
targets tied to executive bonuses. These
are cascaded through the organization, with
procurement progress tracked monthly to
ensure visibility and accountability across
business units.
–Structured business case governance:
Procurement is central to decarbonization
investments, building business cases
assessed by steering committees with the
CEO and CFO. Decisions rely on abatement
cost analysis and emphasize long-term
impact. While procurement leads the case
development, divisions own the budgets
and approvals. –Strategic investments despite green
premium gaps: DHL has made early, large-
scale investments in green technologies,
already reaching 3.5% SAF usage. It has
electrified 41% of its fleet and targets 66%
by 2030. With these investments, DHL relies
on scale and long-term supplier deals to
drive adoption.
–Enabling commercial innovation
through GoGreen Plus: To recoup some
of its investment in decarbonization, DHL
launched GoGreen Plus, where clients
pay a premium for low-carbon services.
Though uptake is gradual, the programme
monetizes sustainability and aligns with
growing customer demand for lower-emission
supplies.
Impact
DHL’s green procurement model demonstrates
how strategic investment, performance tracking
and governance can enable climate leadership
even when market signals lag. By focusing on
abatement and by embedding sustainability into business planning and procurement operations,
DHL has transformed its supply chain into a lever
for decarbonization, supported by leadership,
measured with rigour and built to scale up.
Green Procurement Playbook: The CPO’s Guide to Delivering Value for Business and Planet
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