Mainstreaming Natural Capital 2025
Page 10 of 23 · WEF_Mainstreaming_Natural_Capital_2025.pdf
Challenges to
mainstreaming
natural capital2
Six complex and interlinked challenges
are preventing the mainstreaming of
the natural capital approach across the
global economy.
International efforts covered in the previous section
aim to mainstream natural capital in the global
economy. Collectively, experts indicate that there
are six principal challenges that these efforts seek
to solve, covered in this chapter.
Additionally, while many organizations at the
forefront of these efforts are cooperating to advance the adoption of natural capital approaches in
decision-making, there remains an urgent need for
a global vision that defines what “mainstreaming”
natural capital means, as well as a mechanism to
coordinate efforts based on such a vision, including
under the auspices of the GBF.
While methodologies to account for the full value
of natural capital have advanced significantly, what
is less clear is how to translate this accounting to
new economic infrastructure that is fit for business
and finance. There are few existing instruments
that enable market actors and investors to move
away from short-term gains in output and profit
and instead reward better outcomes for nature.
This persists despite significant research on the
attractiveness of nature-positive business models,
growing knowledge of the risks of nature loss
and increasing compliance requirements for listed
entities.46 There is also debate on the role of “valuation”
and “pricing”. The former is the creation of both
biophysical and monetary data that describes the
value of natural capital in specific contexts (i.e. what
it is worth) and the latter is a market-driven exercise
that involves financial flows (i.e. establishment
of willingness to pay and exchange of money).
Consensus is lacking on the elements of natural
capital that can be priced based on robust valuation,
how this price is determined and the unintended
incentives that pricing systems might create. For
instance, if certain ecosystem services are “priced”
higher than others (e.g. provisioning over regulating
services), then investment in enhancing these
services could perpetuate the decline of others.2.1 Unclear market mechanisms to value and/or
price nature in economic and financial systems
Mainstreaming Natural Capital: Advancing the Global Agenda to Integrate Nature in Decision-Making
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