Mainstreaming Natural Capital 2025
Page 9 of 23 · WEF_Mainstreaming_Natural_Capital_2025.pdf
Integrated Profit & Loss (IP&L) accounting BOX 2
Natura &Co’s IP&L account is an example of
business leadership in generating natural capital
accounts.45 The IP&L is an integrated management
tool that enables accounting for the impact of
corporate performance in the environmental, social
and human dimensions (the three “capitals”) – in
addition to financial results. The IP&L consists of
15 indicators and covers the company’s entire
value chain. Natural capital indicators include air
and water pollution, land and water use, forest
conservation, climate change and use of resources. Natura &Co’s management uses the IP&L regularly
in key decisions that seek to maximize results
across capitals. This includes guiding investment
in agroforestry business models and improving
hiring practices. The IP&L results showed that, in
2023, for every Brazilian real (R$) of revenue, the
brand generated a net return of R$2.7 in benefits
for society. Although impact on natural capital was
“negative”, Natura &Co’s IP&L has been crucial to
reducing impact.There is a consensus among experts that natural
capital approaches are more suited to businesses
with significant exposure to natural assets, including
those in agri-food and mining sectors. For example,
BHP’s Beenup Site Pilot Case Study is a recent
example of natural capital accounting in the mining
sector.28 Forico, a leader in the forestry sector,
produced Australia’s first Natural Capital Report.29 In
a world-first, 18 leading forestry companies across
21 countries have launched a sector-wide pilot with
the International Sustainable Forestry Council (ISFC),
Capitals Coalition and Taskforce on Nature-related
Financial Disclosures (TNFD) to test natural capital
accounting using a shared valuation framework.30
United Utilities, based in the UK, produced a
natural capital account for its operating area.31
These examples of natural capital accounts are
akin to balance sheets. Meanwhile, agri-business
Eosta’s true cost accounting approach focuses
on producing natural capital statements that more
closely resemble management accounts.32
Nevertheless, sectors without direct exposure
to natural assets have also created leading
initiatives, spurred by consumer demand and
regulatory requirements for businesses to disclose
their impacts and dependencies on nature. For
example, Kering – a luxury goods multinational
– created an Environmental Profit & Loss (EP&L)
account that was among the first corporate efforts
in environmental accounting; it has since been
developed and shared with the fashion sector.33
Notable guidance exists for businesses to
incorporate natural capital approaches. This
includes the Capitals Coalition’s Natural Capital
Protocol, which was developed through extensive
stakeholder consultation and was also influenced
by Kering’s EP&L.34 The Natural Capital Protocol
has in turn informed the development of many
organizational-level approaches, both in the
private sector and beyond.35 One example is the Integrated Profit and Loss (IP&L) management
account developed by Natura &Co, a multinational
cosmetics group (see Box 2).36 Holcim, a leader in
the construction sector, publishes a similar IP&L
statement.37 In July 2025, the Capitals Coalition
also introduced the Integrated Decision-Making
Framework that provides guidance on integrating
metrics on natural, human and social capital in
decision-making.38 The Biological Diversity (BD)
Protocol, developed by the Biodiversity Disclosure
Project (BDP), is another tool to support companies
with credible accounting and reporting frameworks
that is receiving significant attention in Africa.39
Official (but voluntary) standards include the
British national standard BS8632: Natural Capital
Accounting for Organizations40 and the similar,
in-development ISO 14054: Natural Capital
Accounting for Organizations — Principles,
requirements and guidance.41 Both provide
guidance on a mixture of financial and management
accounting analogues. It should be noted that
natural capital assessments are a separate
approach, typically designed for businesses to
measure their impacts and dependencies on
nature for reporting and strategic purposes. These
assessments may be a mix of quantitative and/or
qualitative analyses.42
Natural capital approaches in the private sector
form part of broader approaches to guide business
action on nature. For example, the Assess, Commit,
Transform and Disclose (ACT-D) framework is a
set of high-level actions that guides businesses
through various tools available to support them
in developing nature strategies.43 Natural capital
accounting and valuation form part of the “Assess”
phase to provide science-based information to
support decision-making through the subsequent
steps of the framework. The recommendations
of the TNFD are similarly designed to support the
“Assess”, “Commit” and “Disclose” phases.441.4 Natural capital initiatives in the private sector
are relatively nascent
Mainstreaming Natural Capital: Advancing the Global Agenda to Integrate Nature in Decision-Making
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