ForewordBy 2030, more than 20% of jobs globally are anticipated to undergo transformation due to disruptions in the labour market. This transformation will be driven by macrotrends such as the rapid adoption of frontier technologies, the green transition, demographic shifts and geoeconomic fragmentation. According to the World Economic Forum’s Future of Jobs Report 2025, these shifts are expected to result in the creation of 170 million new jobs and, simultaneously, the displacement of 92 million others, underscoring the importance of efficient job matching for workers, employers and public employment services alike to navigate this upheaval.1 Improving the efficiency of job matching for job seekers and businesses will enable deeper labour market insights, stronger strategic workforce planning, more effective upskilling and reskilling programmes and, eventually, better employment outcomes. Public employment services have a crucial role to play in enabling this process. To address this issue, the World Economic Forum and Capgemini have partnered to research best practices, challenges and solutions, focusing on public employment services operating at the forefront of labour market disruptions. An extensive literature review, interviews with national employment services and a benchmark of technological solutions informed the design of this guidebook, which aims to be a practical resource for policy-makers.While there are no one-size-fits-all solutions, the guidebook addresses common challenges such as heterogeneity of jobs and skills languages and multiple sources of data. It additionally assesses emerging innovative solutions, including technological enablers such as artificial intelligence (AI) agents and blockchain solutions for certifications, mapping these factors as part of the job matching journey. Whether policy- makers have already successfully embarked on this journey or are just beginning to prepare for it, the guidebook provides guidelines and illustrations on harnessing the best human capital and technological potential for matching talent to the jobs of tomorrow.Anne Lebel Chief Human Resources Officer, Capgemini Till Leopold Head, Work, Wages and Job Creation, World Economic Forum Matching Talent to the Jobs of Tomorrow: A Guidebook for Public Employment Services 3

Matching Talent to the Jobs of Tomorrow A Guidebook for Public Employment Services 2025