Climate-Friendly Areas Evaluation Report
Medford · Page 32 of 55 · Adopted 2023-12-01
Southern Rogue Valley CFA Engagement Report
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Round 2
During th e second round of engagement,
from January through May 2023, in -person
public meetings were held in each city. The
purpose of these meetings was to present
and get public feedback on CFA candidate
areas. RVCOG representatives provided an
overview of how CF EC rules apply to each
city, then described each of the CFA
candidate areas. Following the
presentation, community members
participated in an open -house style
discussion providing comments on each of
the CFA candidate areas.
An online questionnaire was made available for those who could not attend the in -person meeting or
preferred to participate through that tool. The questionnaire sought to receive feedback from the
community regarding the proposed Climate -Friendly Areas.
Round 3
The final round of community engagement consisted of some additional focus groups and continued
feedback through the online questionnaire. The results of the questionnaires for each city provided
insight into each of the communities’ opportunities and challenges reg arding the proposed CFA
designations. Specifically, folks expressed concerns regarding the availability of infrastructure, the
potential increase in density, and walkability while also expressing interest in the potential for
revitalization, cohesiveness, and access to more services .
V. Conclusion
As a result of the community feedback, the Cities will continue to vet and refine their current proposed
Climate -Friendly Areas. Specifically, in Ashland, community members were largely in favor of the
regulations, and appreciated the regulation’s attempts to provide more affordable housing sited close to
employment centers. They will continue to analyze as many candidate areas as possible and present
their options to elected and appointed officials in t he latter half of 2023, offering further opportunities
for public engagement.
In Medford, while engagement efforts were supported by our team, the analysis and subsequent
changes to potential CFA’s were undertaken by the City of Medford. Lastly, in Talent, through work
history and past interaction with citizens, city staff identified a need to preserve the downtown area and
encouraged the technical analysis team to site the CFA in an area to encourage redevelopment in areas
affected by the Alameda fire. Whe n the proposed CFA was presented to the public, community members
again grappled with the impact and concept of the rules themselves. There was some desire to site the
CFA in a future urban reserve . Overall, the public seemed to largely agree with the cand idate area.
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