New Economy Skills 2025
Page 35 of 40 · WEF_New_Economy_Skills_2025.pdf
CASE STUDY 2
Censia: a 360 view of workforce skills
Context : A U.S.-based Fortune 50 telecom set out to build
a living, skills-first view of its workforce to uncover hidden
capabilities and accelerate mobility. Faced with static, self-
reported employee profiles (less than 10% complete) the
company couldn’t see adjacent strengths, especially in AI,
data and digital skills. Leaders launched an initiative to replace
incomplete snapshots with real-time, evidence-based insights
drawn from multiple data sources. Guided by the principle
of “See the whole human,” the approach balanced technical
competencies with human capabilities, giving employees
agency to validate their skills and creating a richer, more
dynamic picture of workforce potential.
Approach : Censia, an AI-powered talent intelligence
company, enabled the Fortune 50 telecom to unlock the full
potential of its workforce by implementing Censia Employee
Intelligence, a solution that enhances employee profiles with
AI-inferred and validated, context-aware skills derived from
employee data, work histories and global labour-market
insights. Furthermore, the product assesses skills from
employees’ experiences including job history, projects and
achievements, and then validates them against internal and
market benchmarks. Employees review and confirm every
inferred skill for accuracy and relevance. The initiative began
with a six-week pilot involving 4,700 employees, where
participants reviewed and confirmed every AI-enriched skill
for accuracy and relevance. This validation created trust and
ensured fairness across demographics, job families, and levels.
Profiles became dynamic records which evolved as employees
took on new roles, projects or training, minimizing the problem
of non-current skills data. Integration with the company’s existing HR system enabled employees to explore, through
the HR platform’s talent management features, how their
skills connected to potential career pathways within the
organization. AI-driven enrichment ensured speed, accuracy
and scale that manual processes could never achieve: a more
accurate, fair and empowering way to highlight what people
are truly capable of.
Results : With richer, more accurate profiles, there was an
increase of 26% in internal mobility, driven by better job
matching and a surge in employee applications for open roles.
Employees reported that the AI-inferred skills were more
than 85% accurate, and that the experience left them feeling
inspired, seen and capable.
Delivering a living, 360-degree view of skills rooted in real
performance, benchmark validation and employee review
strengthened workforce agility, improved fairness in career
decisions, and positioned the organization to respond to
future talent needs with confidence and significantly reduce
voluntary turnover. The pilot eventually expanded to cover all
the company’s US-based 75,000 employees. In a year, the
initiative generated significant operational efficiencies: 65,000
hours saved, equivalent to $29 million in overhead costs, by
automating skills enrichment instead of relying on manual data
entry from employees. This created the foundation for a large-
scale resilient internal talent marketplace where AI, data and
digital capabilities and human strengths are both visible and
valued, enabling confident employee redeployment as needs
evolve.
New Economy Skills: Building AI, Data and Digital Capabilities for Growth
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