Table 3-13 Summary of Existing RVTD Transit Service In Medford UGB Route No. Destinations Serv ed Hours of Operation Frequency Average Monthly Ridership (01-02) 1 Rogue Valley Mall, Poplar Square 7:30am - 6:30pm 60 minutes 4,300 2 Main Street, West Medford 6:00am - 6:30pm 30 minutes 5,000 4 Rogue Valley Medical Center 6:30am - 6:30pm 60 minutes 2,800 5 Ashland Loop 7:10am – 5:10pm 30 minutes * 3,800 10 Ashland, Phoenix, Talent and Medford along Hwy 99 to Front Street 5:00am - 6:30pm 30 minutes 35,700 30 Jacksonville 7:30am – 6:00pm 9 times/day 1,200 40 Central Point 6:00am - 6:00pm 60 minutes 6,300 60 White City 5:00am - 6:30pm 30 minutes 11,600 Source: RVT D, 2002 * When combined w ith Route 10 service, buses in Ashland operate w ith 15-minute frequencies. Service to White City via Route 60 recently incr eased from an average headway of 60 m inutes to a headway of 30 m inutes. A significant increase in recen t ridership activity has resulted from this service enhancem ent. In 2003 it is anticipated that ser vice frequency will be increased to 30 m inutes on the Central Point (Route 40) and East Medford (Route 4) routes. It is anticipated that the East Medford route will be extended into the Southeast Medford area conc urrent with new developm ent activity . Currently this route only goes as far east as the Rogue Valley Medical Center. This service increase was made possible by regional STP (federal Surface Transporta tion Program ) funds dedicated through the RVMPO to these specific im provem ents over the next 18 y ears. Specializ ed Public Transportation Services Paratransit Services Valley Lift is RVTD's ADA-com patible paratransit service for people who are unable to use a regular lift- equipped bus because of a disability . Valley Lift service is intended only for those trips that an individual cannot m ake on the bus sy stem and is only available with in 3/4 m ile on either side of a fixed route. An application is required to determ ine when and under what circum stances the applicant can use the bus and when Valley Lift service is required. Any one with a disability that prevents them from getting to or from a regular bus stop or any one who cannot independently board, ride or disem bark from a regular lift- equipped bus is eligible for partic ipation in the Valley Lift program . Valley Lift service charges can be no more than twice that of the fare for fixed rout e service, as required by the Am ericans with Disabilities Act (ADA). RVTD Valley Lift service provided 69,324 trips during fiscal year 2001-2002, an increase of nearly 13% over the 61,479 riders during 2000-2001. Job Access/Reverse Commute Starting in Septem ber 2002, RVTD began offeri ng Job Express Service to provide access for people traveling to and from work. The service is lim ited to a specific geographic area and passengers m ust qualify under the guidelines articulated in the Federa l Transit Adm inistration’ s (FTA’ s) Job Access and Reverse Com mute program . RVTD received a grant from FTA in the am ount of $151,767, with a 50 percent m atch requirem ent to fund this service. These funds are targeted at filling transportation gaps and are designed to transport welfare recipients and lo w-incom e individuals to and from jobs and other Medford Transportatio n System Plan 3-29 Existing Conditions

Transportation System Plan 2018-2038