Shaping the Deep Tech Revolution in Agriculture 2025
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Integration of GenAI: Before and after FIGURE 2
AFTER
Farmers r ely on static advisory (pr edefined messages not
customized to the individual farmers) for planning their next
cropping cycle; many of these advisories ar e relevant to a
broad geography . When a pest outbr eak hits, the farmers
do not get timely advice. Additionally , most of the advisory
is one-way communication, with no follow-ups. When two-
way query r esolution is critical, the farmers wait for
extension agents. Sometimes they go for advice to input
providers who may have a vested inter est in pr omoting
specific inputs. Overall, most farm decisions ar e reactive,
fragmented, time-consuming and heavily r eliant on generic
support. Additionally , farm r ecor d-keeping is manual and
therefore the quality of farm data that is captur ed remains
poor . This af fects futur e decision-making.Farmers use a GenAI–power ed chatbot on their
smartphones, which allows for two-way communication.
It generates tailor ed advice for dif ferent plot sizes, soil
conditions and weather patter ns in pr eferr ed languages.
The farmers r eceive instant r esponses on pest outbr eaks,
including possible tr eatments to manage pests. Instead of
recor ding data manually , the farmers speak to the chatbot,
which digitizes their data in a format that can be used by
supply chain actors. It also drafts gover nment subsidy
applications automatically . After GenAI integration, most
decisions ar e proactive and data-driven.BEFORE
Drivers and barriers to the use of GenAI in agriculture FIGURE 3
Source: Consultations with AI4AI community expertsAdvances in large language models (LLMs):
The significant success of LLMs such as ChatGPT and
other generative models has boosted investment in
language models, including in agricultur e. Advances in
natural language pr ocessing have also impr oved the
usability of Gen AI in settings with low digital literacy .Data quality issues:
While the availability of data for agricultur e is incr easing,
accessing quality data is still challenging, especially in
smallholder contexts. This decr eases the r eliability of
content cr eated thr ough GenAI models.
Hallucinations and errors:
GenAI sometimes pr oduces information that sounds
convincing but is factually incorr ect or irr elevant.
Without r obust validation, farmers risk acting on false
insights that may harm yields or incomes and af fect
continued use.
Model transferability across domains and regions:
While GenAI chatbots have r eported success in certain
pilots, their transferability for use in domains such
as regenerative agricultur e or acr oss value chains is
limited. The r eliance on LLMs also limits the availability
of context-specific r ecommendations and impairs
farmer trust and adoption.DRI VERS BARRIER S
Increasing availability of agricultural data:
The gr owing accessibility of agricultural data is
providing the foundational base for GenAI in agricultur e.
Additionally , the lower cost of data collection thr ough
complementary technologies such as satellite-enabled
remote sensing is fuelling its gr owth.
Increased investments in GenAI for agriculture:
Ther e has been an incr ease in investment in GenAI,
with several big tech firms investing in GenAI for
agricultur e. The gr owing partnership between these
tech companies and local innovators and r esear ch
organizations is driving the cr eation of context-specific
and localized solutions that ar e better accepted in
farming r egions.
Shaping the Deep-Tech Revolution in Agriculture
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