2022$692mn 2023$981mn 2024$1,880mn 2025E$2,350mn +50% +$1.9bn GDP contribution38,000 Jobs createdGlobally +11% Increased participation in association football+16% Increased participation among women and girlsAustraliaWomen’s sport revenue growth FIGURE 11 Source: Deloitte Source: WTO, FIFAImpact of the 2023 FIFA Women’s World Cup FIGURE 12 Other sports are also gaining momentum: the Paris 2024 Olympic Games marked the first time in history with full gender parity on the field of play and introduced a more balanced schedule to ensure primetime coverage for women’s competitions.18 Investor interest in women’s sport is also significant. Monarch Collective, a $250 million fund, is the first exclusively dedicated to investing in women’s sport,19 with a current portfolio that includes three National Women’s Soccer League (NWSL) teams. In cricket, the Board of Control for Cricket in India (BCCI) organized a landmark bidding process for five franchises in the Women’s Premier League in 2023, raising $572 million from private investors.20 The mainstreaming of women’s sport Women’s professional sport is experiencing unprecedented growth, with revenues projected to reach $2.35 billion in 2025, more than triple the 2022 figure.13Association football and basketball account for 80% of this income,14 driven by governing bodies such as FIFA15 and UEFA,16 fuelling visibility on media platforms and landmark events. The 2023 FIFA Women’s World Cup, co-hosted by Australia and New Zealand, underscores this trajectory, attracting more than 2 billion viewers,17 delivering substantial economic benefits and stimulating a rise in football participation in the host countries. Sports for People and Planet 14

Sports for People and Planet 2026