Sports for People and Planet 2026

1.1 Defining the sports economy The sports economy is a dynamic, interconnected ecosystem encompassing more than 15 stakeholder groups that collectively drive its activities, supporting active lifestyles and delivering sporting events and experiences at both elite and grassroots levels. Sports economy map FIGURE 4 Core industries Connected industries Broader ecosystem stakeholdersThe sports economyProfessional and elite sportParticipatory sport and physical activity Sporting goodsSports tourism Wearables and tech softwareNutritionSport servicesGaming Broadcast and streamingGovernmentLocal communities and Indigenous people PhilanthropyAdvocacy and accountability Academia and research Wider private sectorInvestors Source: World Economic Forum analysis At its core, the sports economy is underpinned by nine industries that together generate approximately $2.3 trillion in annual global revenues. By 2030, this market is projected to reach $3.7 trillion, representing a shift to a double-digit annual growth rate, compared to the 7% growth observed over the past decade. Four core industries generate the majority of this revenue ($2 trillion): –Professional and elite sport: Includes leagues, clubs and governing bodies, with income driven by sponsorships, media rights and event revenues1 –Participatory sport and physical activity: Encompasses recreational activities and grassroots events such as running, cycling, swimming or team sports, fitness centres and mindful movement practices such as yoga and Pilates –Sporting goods: Covers manufacturers, brands and retailers of sport apparel, footwear and equipment2 –Sports tourism: Involves travel and accommodation for both spectators and participants in sporting events, as well as adventure tourism Sports for People and Planet 8