Sports for People and Planet 2026

In addition, five connected industries, though not primarily focused on sport, collectively generate approximately $300 billion in annual sport-related revenue and benefit significantly from the sector’s ongoing growth: –Broadcast and streaming: Includes television and online sport broadcasting, advertising and subscriptions –Gaming: Encompasses sport-themed video gaming and sport betting –Nutrition: Covers sport protein and non- protein products for muscle repair or energy boost –Wearables and technology software: Includes fitness wearables and sport-related experiential technology such as artificial intelligence (AI), global positioning system (GPS) and virtual reality (VR) –Sport services: Includes agencies and insurance companies providing sport-related solutions. Sports economy market sizing FIGURE 5 Total core and connected market: $2.3tn Core industries ~$2.0tn Professional and elite sport $140bnParticipatory sport and physical activity $560bnSporting goods $614bn Broadcast streamingGaming NutritionSport servicesConnected industries (sport-related revenue only) ~$0.3tnSports tourism $672bn Wearables and tech softwareSports economy global revenue pools ($, 2025E) Source: Off the Pitch, Sportsvalue, UEFA, Statista, Forbes, Sports Business Journal, SportsPro, Global Data, Euromonitor, Global Wellness Institute, UN Tourism, Censuswide, Expedia, Adventure Travel Trade Association, Global Market Insights, Omdia, 1000IQ Market Research, Newzoo, Fortune Business Insights, Business Research Insights, Marsh, World Economic Forum analysis Sports for People and Planet 9