The Cost of Inaction 2024
Page 35 of 58 · WEF_The_Cost_of_Inaction_2024.pdf
4.3 The warming climate is creating
a market for adaptation solutions
As climate impacts intensify, governments and
businesses are increasingly turning to adaptation
solutions to protect communities, infrastructure and
supply chains. These solutions range from building
seawalls and reinforcing infrastructure to withstand
floods and storms, to creating climate-resilient supply
chains and improving water management with smart
irrigation and recycling technologies. For example,
to instil rural resilience, Timor-Leste has built flood
protection structures, including roads, bridges and
drainage systems, to withstand extreme weather
events such as floods and landslides. Similarly,
community-based resilience initiatives, such as
wetland restoration and urban green spaces, also
help protect neighbourhoods, assets and operations.
China’s Sponge City Program helps cities manage
floods by allowing excess water to be absorbed
naturally, reducing the burden on drainage systems.
Certain companies are positioning themselves as
climate change winners by developing innovative
solutions to help mitigate climate risks in their value
chains, unlocking new markets along the way.
The World Economic Forum’s 2023 report
Accelerating Business Action on Climate Change
Adaptation,59 highlighted examples in a variety
of sectors:
Energy:
–Schneider Electric partnered with AiDash in
2023 to launch a service that helps utilities
build climate-resilient electrical grids by
forecasting storm- and wildfire-related outages
and damages.
Construction materials:
–Vetrotech by Saint-Gobain produces hurricane-
and fire-resistant glass, offering additional
resilience against such hazards. –Holcim’s Hydromedia, a permeable concrete,
enables construction of a water management
system combining concrete with advanced
drainage technology to reduce the risk of
flooding by absorbing rainwater from streets,
parking lots and structures, driveways
and walkways.
Food and beverages:
–OCP Group is encouraging farmers to transition
to regenerative agriculture practices, thereby
improving soil health and water retention while
boosting yields and building resilience against
climate change. This initiative leverages carbon
credit markets to incentivize smallholders to
make this transition and provides advanced
technology for rigorous monitoring, reporting
and verification of credit quality.
–John Deere’s production and precision
agriculture unit is developing technologies
that help farmers adapt to changing climate
conditions and improve yields by optimizing
water use and reducing soil erosion. In 2023,
the unit generated $27 billion in net sales, up
22% from the previous year.
Financial services and insurance:
–Swiss Re has launched a parametric
insurance solution to protect coral reefs in
Mexico’s Yucatán Peninsula. Developed in
collaboration with The Nature Conservancy
and local governments, this policy provides
pay-outs when hurricane wind speeds exceed
set thresholds, enabling rapid ecosystem
recovery efforts. Certain
companies are
positioning
themselves as
climate change
winners by
developing
innovative
solutions to help
mitigate climate
risks in their value
chains, unlocking
new markets
along the way.
The Cost of Inaction: A CEO Guide to Navigating Climate Risk
35
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