The Future is Collective Advancing Collective Social Innovation to Address Societys Biggest Challenges 2025
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Collective social innovators, like all social
entrepreneurs, exist to develop and implement
innovative organizational models to address social
and/or environmental challenges without profit as
the primary purpose.7 However, collective social
innovators also operate with a specific set of values
that prioritize a multiplicity of actors, perspectives
and solutions when addressing social issues. These
values are uniquely suited, in particular, to address
the types of complex, interconnected challenges
that are growing in prevalence today.
Importantly, these collective values emphasize
process as well as outcomes, ensuring that many
voices – including those with lived experience of
a social issue – are included in the development
of solutions. This means that evidence-based
technical approaches are often combined with
deeply transformative relational approaches.
Positive outcomes are seen as legitimate because
they involve all stakeholders, not merely as a
sideshow but rather as the main event. This
emphasis on representation and participation is
not just idealistic but also pragmatic: solutions are
ultimately more sustainable when they involve the
key stakeholders who will be responsible for living
with the outcomes that result.
The research revealed five key values that drive
the work of collective social innovators:
Value 1: Bringing together a wide range
of stakeholders to co-create solutions
The primary value that collective social innovators
bring to their work is ensuring a broad range
of stakeholders are involved with the work from
inception by building collective structures for long-
term participation. By integrating the goals and
interests of various groups – including communities,
non-governmental organizations (NGOs),
businesses and governments – collective social
innovators develop processes for co-creation that
are ultimately more sustainable and effective.
Far from a rubber-stamping exercise, collective
social innovators create strong “containers” that
incorporate diverse perspectives, expertise and
resources when addressing complex challenges.
This value also emphasizes inclusivity and shared
ownership, ensuring that all voices are heard and
valued in the problem-solving process. These
processes ultimately encourage the development of
mutual trust and the confidence that stakeholders
are working in the interests of the broader group.
Value 2: A commitment to systemic impact
over short-term fixes
Collective social innovators are committed to
achieving transformational results at a broad scale,
guided by a clear “north star” that provides shared
purpose and strategic alignment. Importantly,
rather than striving for total consensus among all stakeholders, these innovators prioritize
deep listening and comprehensive consultation.
They recognize that achieving large-scale change
requires navigating diverse perspectives while
maintaining a bias for action and impact.
Furthermore, collective social innovators achieve
their impact by addressing root causes rather
than just symptoms. By keeping their focus on
systemic change, they ensure that their work
leads to long-term, sustainable improvements
rather than temporary fixes. This approach requires
them to create solutions that are deeply embedded
in communities, ensuring sustainability over time.
Value 3: Maintaining flexibility by anticipating
emergence and learning from failure
Collective social innovators also emphasize two
interrelated values: anticipating emergence and
learning from failure. When these two values are
combined, they create a productive flexibility,
where strategies and solutions emerge as the
learning process unfolds and as local contexts
require. Anticipating emergence requires openness
to change and the ability to shift strategies as the
situation evolves. Collective social innovators avoid
rigidity by embracing localized approaches tailored
to specific contexts. This balance nurtures creativity
and empowers communities to contribute unique
perspectives and solutions within the framework
of the collective aim.
The collective social innovators profiled in
this report are, without exception, extraordinarily
ambitious and committed to positive outcomes.
To realize these aspirations, collective social
innovators encourage their networks to experiment
with innovative ideas, take calculated risks, learn
from each other’s successes and failures, and
adapt to unexpected outcomes.
Value 4: Restoring the agency of those
closest to the issues
Collective social innovators also work to ensure
that those closest to the issues are included in
the process to drive meaningful and sustainable
change. By including individuals and communities
directly impacted by challenges, this value
recognizes that lived experiences offer insights that
are critically important for crafting effective solutions.
Importantly, this value means that solutions
developed in one context may look very different
from solutions derived in another. Rather than
driving towards single solutions, restoring agency
requires collective social innovators to build
“connective tissue” across actors and geographies
by creating spaces to regularly share and learn
from a portfolio of solutions.8 Restoration of
agency also promotes dignity, builds capacity and
strengthens resilience, ensuring that interventions
are not only relevant but also culturally and
contextually appropriate. Collective social
innovators operate
with a specific
set of values
that prioritize
a multiplicity
of actors,
perspectives
and solutions
when addressing
social issues.
The Future is Collective: Advancing Collective Social Innovation to Address Society’s Biggest Challenges
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