The Future is Collective Advancing Collective Social Innovation to Address Societys Biggest Challenges 2025
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Introduction
Opportunities: Why highlight collective
social innovation now?
While collective action is not new, the size and
complexity of social challenges have grown
immeasurably. Contemporary problems, with
greater interdependence between geographies,
cultures and disciplines, require innovation with
forms of organizing that can incorporate diverse
perspectives and bridge established institutions.
This innovative work has grown in prominence,
with many in the field of social innovation
highlighting its importance. New terms have
emerged for these approaches, including “systems orchestration”, “field catalysing,” and “collectively-
owned strategies”. Philanthropic leaders Don Gips,
Tulaine Montgomery, Rohini Nilekani and Christiane
Sultani recently wrote, “System orchestrators play a
critical role in bringing about transformational social
change by knitting together actors and institutions,
providing backbone infrastructure, and mobilizing
collective change efforts across ecosystems,
sectors, and geographies.”4 Recent research from
social impact advisers Bridgespan Group and
Dalberg Catalyst also delves deeply into the work
of supporting these collective actors.5,6
Collective social innovation reinforces social cohesion
and also allows innovators, funders, businesses and Collective approaches to addressing
societal challenges – often enhanced by
digital technologies – are critically needed
in a world paralysed by polarization.
The world is facing several major transitions
all at once. Rapid economic, technological,
geopolitical, environmental and social changes
are occurring simultaneously.2 Responding to
these changes through the individual work of
isolated organizations and institutions is no longer
adequate. Solutions will more likely be found
at the intersections of sectors, disciplines and
communities. Social innovators are at the forefront
of these challenges, no longer innovating in just
products, services and delivery models for social
progress, but rather innovating with the ways
in which people collaborate for change.
Humanity’s superpower is collaboration
Despite the urgent need for collective innovation,
collective approaches are not new. Many
people – past, present and future – have initiated
and sustained social change through collective
approaches. Historian Yuval Noah Harari writes,
“[Humans] rule the world not because we are so wise, but because we are the only animals that can
cooperate flexibly in large numbers.”3 The archetype
of the lone innovator is, in fact, a relatively new one.
Innovation is instead more likely to occur through
changes accruing over time as communities and
groups share information, build upon promising
ideas and collaborate to solve problems.
Traditions of collective action have taken various
forms throughout history, including community-
based rituals, social movements, mutual assistance
and resource sharing. Indigenous communities
around the world have long practised collective
action through ceremonies and communal efforts
tied to land stewardship, cultural preservation and
social harmony. Today, these cultural traditions
have been both augmented and challenged by
new technologies that allow people to connect in
new ways, amplifying individual voices and creating
shared platforms. Through such traditions, societies
harness the power of unity to create change, resist
oppression and develop resilience.
Collaboration across differences is becoming both increasingly necessary and
increasingly difficult. To address the challenges we face, we need to work with ‘unlike
others’, from diverse organizations, sectors and backgrounds, whether from down the
street or across the globe. But our tendency, amplified by our politics, psychology and
social media, to categorize others as right or wrong, good or bad, friends or enemies
is making it harder for us to do what we need to do. Collective social innovators are
pioneering ways to narrow this gap.
Adam Kahane, Director, Reos Partners; Schwab Foundation Social Innovation Thought Leader
awardee 2022 and author of Collaborating with the Enemy: How to Work with People You
Don’t Agree with or Like or Trust
The Future is Collective: Advancing Collective Social Innovation to Address Society’s Biggest Challenges
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