The Global Public Impact of GovTech 2025
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The insights from seven country case studies –
Azerbaijan, Bahrain, Brazil, Germany, Malaysia,
Rwanda and Ukraine – highlight the economic
and social benefits of GovTech initiatives. These
countries were chosen based on a range of factors,
including economic size, geographic diversity,
existing GovTech efforts and future plans for digital
government transformation.Please note: All information processed in each
country case study is based on expert interviews
and a country survey conducted by the authors of
this report.
4.1 Azerbaijan: entrepreneurial governance
driving a GovTech transformation
The Azerbaijan government has been advancing
GovTech solutions through collaborations with the
private sector to transform public service delivery.
This strategy aims to amplify both economic
returns and societal benefits, ensuring that digital
transformation reaches all citizens.
Azerbaijan’s digital transformation is anchored in
the Azerbaijan 2030: National Priorities for Socio-
economic Development agenda, which highlights
the digital economy as a pivotal force for national
development. Key priorities of this agenda include
cultivating a steadily growing, competitive economy,
building a dynamic, inclusive society rooted in
social justice and advancing modern innovations
alongside competitive human capital. The GovTech
agenda is a central feature, which the government
perceives will not only enhance public services but
also act as a strategic business opportunity with
significant economic potential.
GovTech is seen as a foundational element that
will blend entrepreneurial governance with public-
private collaboration to position the government as
both a catalyst and a leader in digital innovation.
Key initiatives
–ASAN services: Launched in 2012, ASAN
(meaning “easy” in Azerbaijani) is a one-
stop platform providing over 400 services from 15 public-sector and 30 private-sector
organizations. Accessible via web, mobile and
27 processing centres, along with a mobile
fleet of buses and a train, ASAN offers services
ranging from passport issuance to social
welfare applications. To date, it has processed
more than 77 million applications. Additionally,
ASAN’s INNOLAND Incubation and Acceleration
Center nurtures Azerbaijan’s start-up
ecosystem, cultivating innovation and boosting
the country’s digital economy.
–E-agro platform: Designed for farmers, this
platform allows for online access to government
subsidies, encouraging digital literacy in the
agriculture sector. It also offers AI-powered tools
that help diagnose plant diseases and provide
tailored technical advice.
–E-procurement system: This platform
streamlines procurement processes and
encourages greater private-sector participation
by enabling companies to submit bids for
government tenders online.
–Data exchange platform: Facilitating the
exchange of 350 million data points annually
between government agencies, this platform
ensures that data flows efficiently and securely
across the public sector, enhancing coordination
and service delivery.
Azerbaijan’s government has been a pioneer in digitalization and
service simplification for the past 13 years. Remarkably, even the
private sector has been learning from the government’s advancements.
Fariz Jafarov, Head, Centre for the Fourth Industrial Revolution Azerbaijan
GovTech
is seen as
a foundational
element that
will blend
entrepreneurial
governance with
public-private
collaboration.
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The Global Public Impact of GovTech: A $9.8 Trillion Opportunity
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