Feedback, measurement and transparency Meta continuously engages in research and close consultation with academics, parents, teens and other stakeholders to inform the development of safe, age-appropriate experiences. Specifically, the Teen Accounts feature was developed in regular consultation with Meta’s Youth Advisors and Safety Advisory Council, which includes third-party experts and professionals in diverse fields such as online safety, privacy, media literacy, wellness and social and emotional health. In developing Teen Accounts, Meta also consulted with stakeholders to understand their perspectives and inform the ultimate implementation approach. Furthermore, since 2018, Trust, Transparency and Control Labs has consulted with more than 600 stakeholders, 300 teens and 270 parents from more than 350 countries to inform a number of the safety and privacy features of Meta technologies. These consultations have helped develop age-appropriate experiences for teens that preserve their access to online connection and community. In this process, it has also been key to evaluate external guidance from governmental bodies and children’s rights groups. 2.5 Addressing CSEA risks: a chatbot for deterrence and support A prompt/response chatbot entitled “reThink Chatbot” was developed with the aim of deterring users from searching for CSEA, intervening and directing them to seek support to help change their behaviour. The chatbot is mainly a technical, behavioural, educational and partly policy-related intervention. Aylo (operator of online adult entertainment platforms) maintains a list of more than 28,000 banned terms in multiple languages, which is constantly being updated. When a search uses a banned term, the chatbot appears as a pop-up, along with a warning message. In short, if users enter a search term associated with child sexual abuse material (CSAM), they 1) receive a warning, and 2) a chatbot operated by Internet Watch Foundation (IWF) appears on their screen. Through the information provided in the warning or by engaging with the chatbot, users are informed about the illegality of CSAM, and they are referred to the Lucy Faithfull Foundation’s (LFF) free, anonymous support and advice services, which are provided for people who are concerned about their attraction to CSAM. The Intervention Journey: A Roadmap to Effective Digital Safety Measures 22

The Intervention Journey A Roadmap to Effective Digital Safety Measures 2025