Trade and Labour Pathways for Decent Work in Kenya's Digital Economy 2025
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Digital trade and
investment flows and
the regulatory landscape1
The current trade and investment landscape
provides entry points to regulate digital and
platform work.
International trade policy is still adapting to the
realities of platform-mediated work and cross-
border digital services. Kenya exported $1.98
billion15 in digitally delivered services in 2024 (Figure
2). However, regulatory and trade policy frameworks
lag in addressing labour impacts. Kenya is party to
trade agreements that cover digital services and
investment, such as the agreement establishing the
African Continental Free Trade Area (AfCFTA) and
the EU–Kenya Economic Partnership Agreement
(EPA). Trade negotiations with the US began in 2020 under the Trump administration and continued
as the US–Kenya Strategic Trade and Investment
Partnership (STIP) under the Biden administration.
These frameworks reference a range of labour
issues, yet do not directly tackle platform labour
or AI governance, and lack focus on platform
worker issues, such as classification, algorithmic
management and access to social protection –
leaving a gap in how trade policy engages with the
realities of Kenya’s rapidly growing digital economy.1.1 Trade
Growth of digitally delivered services exports from Kenya FIGURE 2
2,500
2,000
1,500
1,000
500
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024Digital service exports (in $ millions)
Year1,0019421,1951,542
1,390
1,2171,7422,052
1,7841,980
Source: WTO. (July 2025). Digitally delivered services trade dataset
Trade and Labour: Pathways for Decent Work in Kenya’s Digital Economy
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