Transforming Consumer Industries in the Age of AI 2025

3.2 Strategy and planning In the next three to five years, companies may increasingly transform their strategy development processes into “living organisms”. A company’s strategy may evolve dynamically as genAI tools, agents and teams help executives sort, analyse and derive insights from real-time data on consumer preferences and global trends. Traditional, static strategy-setting exercises conducted annually will give way to an ongoing, AI-powered adaptation process where strategic priorities continuously shift to match consumer demand, market disruptions and sustainability goals.30Several tools are driving this shift. Enterprise digital twins, for example, enable companies to simulate and optimize their entire value chain. These tools can provide real-time visibility of the business’s performance. They can also integrate marketing, commercial, finance, supply chain and environmental, social and governance (ESG) functional plans. AI- enabled processes can monitor patterns, trends and signals to flag deviations from the plan and suggest appropriate actions. GenAI-enabled executive co- pilots and agentic teams distil the messaging so executives can act quickly on what they learn.Mega processes FIGURE 10 Creating desirable new experiences and products that customers and/or consumers value Building enduring and valued engagement with customers and/or consumers Delivering across channels and markets with customers and consumersDynamically planning and delivering to meet the business ambitionStrategy and planning Innovation and growth Customer and consumer engagement Operations and supply Projected impact of AI transformation of strategy and planning mega process FIGURE 11 Source: Impact analysis of genAI from over 1,800 Accenture client engagements, including companies in the consumer industries.10-20% revenue uplift5-10% cost reduction15-30% earnings before interest, taxes, depreciation and amortization (EBITDA) impactTo achieve these advances, it’s useful to think about the four core capabilities – integral to the way a company functions in a new way – as fluid, AI-enhanced processes. These “mega processes” are: strategy and planning, innovation and growth, operations and supply, and customer and/or consumer engagement (Figure 10). Broadly speaking, these processes apply to all companies, though companies in different domains should adapt them according to their individual business models and strategies. Figures 12, 14, 16 and 18 illustrate the mega process concept for each area and the potential outcomes of this reinvention. Consider each in turn: Source: Accenture. Transforming Consumer Industries in the Age of AI 18