Transforming Energy Demand 2025
Page 6 of 19 · WEF_Transforming_Energy_Demand_2025.pdf
While these recommendations are relevant to all
economies, the specific policies that will have the
greatest impact will vary depending on the local
political, industrial and socio-economic context.
They should therefore be taken as a starting point,
making local variations depending on the context.
In general, in developed economies with large,
diverse sources of upstream energy supply,
governments can focus on implementing
energy efficiency policies to support profitability,
competitiveness and emission goals. This is also
true in emerging and developing markets, whose
limited access to energy combined with higher
forecast of economic growth means that a focus
on installing the most energy efficient solutions will
allow them to deliver economic growth efficiently,
while leapfrogging older technologies.
Examples of where this has already been done
include India, which drove a dramatic uptick in
the use of LED (light-emitting diode) lightbulbs through a combination of innovative procurement
and financing incentives to both foster demand
for a new technology and increase energy
access for rural households.8 Mexico used
awareness campaigns and training to enhance
the competitiveness of SMEs with the adoption of
energy management systems (EnMS).
Developed countries should also consider the
impact of their domestic policies on energy
efficiency efforts in EMDEs. For example, robust
and transparent standards in developed countries
can support the flow of products and technology to
EMDEs. Value chain-related policies in developed
countries can also have a large impact on the
adoption of energy efficient technology and
processes in EMDEs.
Table 1 shows the key barriers in EMDEs and the
suggested policy priorities. Tailoring policies to EMDEs
and small businesses
Key barriers to investment in energy efficiency TABLE 1
EMDEs SMEs
Key barriers for
private-sector
investment in energy
efficiencySmaller domestic private market hampers uptake of key
technologies.
Nascent markets (e.g. for electric vehicles) require public
sector leadershipLack capacity, awareness and financing for energy
efficiency interventions.
Policy priorities Government procurement to drive adoption of key technologies.
Incentives tailored to driving job creation in growth sectors (e.g. climate tech) and support for domestic energy
efficiency-related services.
Selective regulation and incentives given fiscal constraints, focused on creating energy efficient growth.
Support for import of goods that adhere to international energy efficiency standards.Businesses are already taking action. For
example, 125 companies as part of the Climate
Group’s EP100 have committed to double energy
productivity in 25 years, and implement an energy
management system in 10 years.7
Leaders in other industry sectors are using
cogeneration and digitization to increase energy
efficiency and operating efficiencies. Energy
efficiency standards for products in many markets
are helping consumers save energy through
informed choices as businesses add value to
more energy efficient products.
However, businesses face several key barriers
to action, including low awareness of need
and solutions, and lack of a supportive policy
environment.Alongside this, businesses sometimes struggle
to access finance, given the uncertainty over
the size and timing of financial benefits, which
also hampers the growth of a market for energy
efficiency-related assets. Government action can
help to overcome these barriers.
Finally, the Organisation for Economic Co-
operation and Development (OECD) expects 1 in
4 workers to be impacted by the green transition.
This creates a talent bottleneck for sustainable
production overall, and for increased energy
efficiency specifically. New, more energy efficient
technologies require new skill sets. And yet,
the incentives to impart these new skills are
lagging, notably in sectors with high levels of
GHG emissions.
Transforming Energy Demand: Accelerating Business Action through Government Leadership
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