Turning Challenge into Opportunity 2025
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Cement and concrete – reimagining procurement
practices to reward low-carbon innovation2.1
Cement
contributes
6%
of global CO2e
emissions.78Introduction
Cement and concrete provide the foundations of
modern infrastructure, but are one of the hardest
sectors to decarbonize. Suppliers interviewed for
this report consistently returned to one point above
all others: bankable, long-dated demand is the
gatekeeper to capital. In a commodity business
with thin margins and exacting standards, first-of-
a-kind (FOAK) projects struggle to attract project
finance without credible, durable offtake. Near-zero
solutions lack economies of scale and both demand
and market awareness are relatively nascent –
underscoring the need for demand creation and
deployment support.79
Deep decarbonization will likely require a
portfolio approach, including clinker substitution (supplementary cementitious materials and novel
binders), carbon capture, utilization and storage
(CCUS), alternative raw materials and chemistries,
fuel switching and efficiency.80
This chapter captures the supplier perspective:
innovators and producers at the leading edge
of low-carbon cement and concrete who
are learning, often painfully, how to move from
pilot-scale demonstration projects to commercial-
scale production.
Offtake as the backbone of scale
Across supplier interviews, a key constraint
kept resurfacing – no offtake, no debt; no debt,
no plant.
Startup innovators have very limited access to finance in this capital-intensive, cyclical
commodity industry where everything is sold on the spot market. A substantial balance
sheet, a long track record and economies of scale really matter here.
Cindy McLaughlin, CarbonBuilt
Norway’s Longship programme shows how public
support can catalyse bankable supply that buyers
can contract against. In June 2025, the Norwegian
government launched the world’s first full-scale
carbon capture and storage (CCS) value chain.
It brought Heidelberg Materials’ Brevik capture
facility online, which is designed to capture ~400,000 tonnes CO2/year (≈50% of
plant emissions) with transport and storage via
Northern Lights. This is precisely the type of
policy scaffolding that converts nascent intent
into financeable volumes – critically, it creates
the confidence for longer-tenor offtake that
lenders will recognize.81
First-mover decarbonisation projects also need to be economically successful to take
off… and that’s why we work closely with governments to create that business case.
Winston Beck, Heidelberg Materials
Turning Challenge into Opportunity: Supplier Voices from Heavy-Emitting Sectors
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