Turning Challenge into Opportunity 2025
Page 32 of 79 · WEF_Turning_Challenge_into_Opportunity_2025.pdf
A robust system of carbon monetization with a portion paid upfront can get a company
some of the additional capital it needs to make necessary investments in infrastructure.
Furthermore, long-term forward carbon offtake commitments can help mimic
contracted revenue for the material, which might help some lenders get comfortable
enough to provide project finance.
Cindy McLaughlin, CarbonBuilt
Monetizing carbon
Suppliers increasingly frame environmental attribute
certificates (EACs) and carbon credit structures
as revenue instruments, not just marketing tools.
Properly structured, these can offer pre-paid,
contract-backed income that will support financing.
In 2024-25, Microsoft and partners published
science-based criteria for high-quality EACs in low-
carbon concrete and steel intended to be verifiable,
additional and catalytic. Such standards matter
because they support lender diligence and mitigate
fears of double counting.84
Carbon monetization and upfront capital can turn
early demand intent into tangible, financeable
cashflow. It can unlock buyers beyond traditional
local markets, including customers who may not be
physically close to low-carbon suppliers’ production
facilities. Furthermore, it can bring in buyers who are
willing to pay a premium for low-carbon products.
This is clearly aligned with lenders’ appetites for
contracted revenue streams, making the financing
process easier. Policy certainty and public
procurement to spur demand
Europe is seen as an attractive market for the
suppliers interviewed for this report, for a number
of reasons:
–Carbon pricing through the EU ETS and the
CBAM can create a clear market floor for low-
carbon materials.85,86
–Public procurement rules increasingly
reward EPD (Environmental Product
Declaration)-verified low-GWP (Global
Warming Potential) mixes.
–Suppliers interviewed indicated that permitting
and approvals are predictable and streamlined
for near-zero materials. In Europe the sector
is well-funded, but funding is overwhelmingly
skewed towards CCS/CCU at incumbent
plants, with far less capital flowing to alternative
binders and processes, such as calcined clay,
novel chemistries or electrified routes.87,88
The cement sector [in Europe] is extremely well-funded… the problem is you’re not
seeing the same level of commitment go to the alternative technologies.
Susan McGarry, Ecocem
In the US, the federal energy policy landscape
is shifting, with federal policies which had been
supportive rolled back in 2025.89,90,91 At the state
level, several public policies are providing support:
–Colorado’s Buy Clean Colorado Act now
enforces environmental production declaration
(EPD)-based maximum global warming
potential (GWP) limits for cement and concrete
on Colorado Department of Transportation
(CDOT) projects. These limits, effective from
January 2025, operationalize disclosure into
hard thresholds.
–New York State’s Low Embodied Carbon
Concrete Leadership Act (LECCLA) requires
state entities to procure low-carbon concrete
for state projects, resulting in the Office of General Services (OGS) Buy Clean Concrete
Guidelines, which establish EPD reporting and
emissions standards with bid preferences for
compliant mixes.
–California’s Department of Transportation
(Caltrans) requires EPDs for concrete
and asphalt and is standing up advance
procurement tools to lock in low-carbon
cement and concrete supply.92,93,94
These state rules have the potential to translate
ambition into measurable procurement criteria for
companies in this sector looking to decarbonize.
Despite this progress at state level, companies
interviewed describe a harder path from pilot to
plant in the US, with grant uncertainty and sparse
offtakes outside a handful of hyperscalers.
Turning Challenge into Opportunity: Supplier Voices from Heavy-Emitting Sectors
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