Turning Challenge into Opportunity 2025
Page 35 of 79 · WEF_Turning_Challenge_into_Opportunity_2025.pdf
However, suppliers emphasized that technology
readiness is no longer the only challenge –
financing, permitting, energy system integration and
credible demand are also key variables.
Supply has plateaued
On the supply side, IEA tracking shows that
primary near-zero steel projects in the 2030
pipeline have plateaued at ~10 million tonnes (Mt),
against more than 100 Mt needed by 2030 on a
net-zero pathway, highlighting the gap between
ambition and bankable projects.104 Hydrogen-DRI
can close a meaningful share of the emissions gap,
but its cost competitiveness hinges on low-cost,
reliable renewable power and hydrogen. IEA’s
comparative cost analysis illustrates the sensitivity
of hydrogen-DRI steel costs to electricity and
hydrogen price trajectories.105
Demand is slowly growing
Demand is nascent but growing. Buyers’ platforms
and coalitions have begun to aggregate early
volumes. Several global and regional initiatives
– including the First Movers Coalition106 and the
Rocky Mountain Institute (RMI)107 – are assembling
future demand commitments to underwrite first-
of-a-kind plants this decade. Yet as one supplier
cautioned, buyers’ long-term commitments have
softened with shifting macro conditions, even while
the technology trajectory remains intact.
On the policy front, CBAM’s 2026-2034 phase-
in/phase-out with the EU ETS is the fulcrum for
Europe’s investment logic; complementary lead-
market ideas such as standardized definitions and
green public procurement criteria are being actively
developed to stabilize demand and price signals.108Supplier perspectives: key
themes and insights
Offtake and bankability are critical
Bankability is the binding constraint. Many
suppliers repeatedly stressed that moving from
demonstration scale to commercial scale is
fundamentally a financing problem linked to
demand visibility. In iron-making projects especially,
the development cycle is longer and more capital-
intensive than incremental retrofits. This financing
reality is reshaping commercial structures. Some
suppliers are experimenting with new multi-party
configurations, extending beyond traditional
steelmaker-supplier relationships to include
downstream OEMs and logistics partners. As one
project start-up supplier commented, a project like
theirs needs to be financed and pre-sell a very large
portion of their books through offtake contracts.
Permitting defines pathway
Permitting and “time-to-grid” define the critical
pathway. Access to suitable and affordable
gigawatt-scale renewables, hydrogen and industrial
interconnection requirements are colliding with
permitting and local planning processes. Suppliers
seeking to co-locate industrial loads with renewable
resources also flagged grid congestion, land
availability and community acceptance as variables
that decide site selection and sequencing.
Demand needs policy support
Demand signals exist but are uneven and often
conditional and not guaranteed. Where credible
policy backstops and procurement standards are
emerging, offtakes are advancing. One European
supplier reported substantial future sales across
sectors and tied these to buyers’ upstream
raw material strategies. Still, several suppliers
emphasized that policy certainty is as important as
private coalitions.
Early market offerings validate willingness to pay,
albeit at limited volumes. Producers piloting low-
emission grades in select markets are using these
runs to test price premium, logistics and other
operational and marketing parameters.
This experimentation is essential for learning,
yet suppliers noted that premium recovery
seldom covers previous cost expenditures
without policy support.
We can make [our low-carbon steel product] commercially available, even if [volumes
are] limited… to open up the market and test willingness to pay a premium.
Supplier
Turning Challenge into Opportunity: Supplier Voices from Heavy-Emitting Sectors
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