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0 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Home News Latest Stories Emergency services Dog show highlighted by $10,000 donation toward sheriff's K-9 Land in limbo Since You Asked: Cut to the chase on sidewalk cuts Emergency services Crime, Courts and Emergency Services Emergency services Emergency services VIDEO: Wrap Up: Oct. 31, 2014 Elder abuse consistent in stats, but underreported, officials say First GP police fatal shooting justified, DA says Politics and Elections Election equipment fails, delaying ballot counting Unrest from the ranks? Blue corn seeds stir debate Ads attack Dotterrer and Bates Local gas prices lowest in years Education Marketta Gregory: Stretch yourself for God Medford Schools Foundation supports programs the district can't Fire marshal visit prompts cancellation of Sacred Heart haunted house Kids Unlimited Academy awarded $450,000 grant County helps fund RCC job training Environment Local gas prices lowest in years Where do all those leaves go? Ashland council calls for divestment from fossil fuel Reintroduction of McCloud River salmon inspires film, tribe Rite Aid bear cub may be released into the wild in spring State News Kitzhaber embattled as he seeks fourth term Nation - World Obituaries Beulah (Butch) Johnson Robert D. Baehr Death Notices Erma Lu Cauthon Jean Camille Rector Weather Photo Galleries Since You Asked Videos Web Cams Mail Tribune 100 Sports Latest Stories Takeaways spur SOU to victory over Bears Forest Grove stuns South Medford in sudden death State cross country results Perry, Pernice move into Schwab lead Turnover helps Sheldon pull off victory over North Medford Varsity 541 College Sports Takeaways spur SOU to victory over Bears Embattled Michigan athletic director steps down SOU spoils Yotes' bid for ninth straight title Cal visits Oregon State with both teams struggling Oregon looks to break Stanford’s streak Pro Sports Perry, Pernice move into Schwab lead Gay leads Kings past Trail Blazers Cubs hire Maddon as manager, fire Renteria Hurley repeats 67, leads by two in CIMB Knicks spoil James’ homecoming Community Sports Results / Standings LOCAL EVENTS LOCAL RESULTS Business Latest Stories This Bud is for old friends Lithia reports $34.5 million third-quarter profit Blog: Trick or Treat! UO report shows Rogue Valley economy on the rise Will TV makeover do the trick for Mystic Treats? Real Estate News New I-5 interchange puts south Medford on fast lane to fast food Lithia buys Clovis dealership Rental vacancies increase Jackson County real estate sales, prices continue rebound Pallet Wine Co. expands in downtown Medford People In Business People in Business Transportation Lithia reports $34.5 million third-quarter profit Frontier Airlines to end Eugene-Denver service Business Resource Fair has answers Erickson's Navy contract extended Lithia buys Clovis dealership Agriculture Revenue rises for Harry & David's parent company Where do all those leaves go? Hundreds look for work at Harry & David hiring fair Umpqua Holdings more than doubles net earnings Harry & David will hold hiring fair Thursday Opinion Latest Letters to the Editor, Nov. 1 Granlund cartoon: Election winners Frank Talk: Power to the people Philip Maddocks: Unapologetic Christie frees God from Ebola quarantine Michelle Teheux: My opponent is worse than I am Editorials Our View: Dark money leaves candidates in dark Our View: Cheers and jeers Our View: Any new gas tax must be equitable Southeast center offers new approach to growth Our View: Cost is a poor excuse for local pot tax Letters to the Editor Letters to the Editor, Nov. 1 Letters to the Editor, Oct. 30 Letters to the Editor, Oct. 29 Letters to the Editor, Oct. 28 Letters to the Editor, Oct. 27 Guest Opinions Measure 89 provides equality for women Eagle Point needs public transportation Guest Opinion: Common Core testing sets math students up for failure Guest Opinion: Campaigning and voting 'the Oregon way' Guest Opinion: A glimpse into the reality of our elections Lifestyle Latest stories Ashland parade showcases costumed creativity Woman hospitalized in Milwaukie for Ebola testing Fishing Report: Friday, Oct. 31 Lloyd Garver: Let the dogs out Frank Talk: Power to the people Food Spices of Autumn Community blog: Seven spooky snacks are savory Halloween fare Can’t get enough pumpkin-pie spice? Living and cooking in pear-a-dise Kitchen Call: A cookbook by its cover Home and Garden 17 things you never knew about turkeys Dear Monty: 10 tips toward a quality offer on a home How to live and work in a tiny home Dear Monty: Rent-back clause prevents financial disaster​ Recycle plastic at The Expo Friday and Saturday Health Woman hospitalized in Milwaukie for Ebola testing Health Watch: Making smart fitness goals Dr. Murray Feingold: Can shingles be prevented? Dr. Jeff Hersh: What causes a canker sore? Community blog: Finding My Roots Hiking Biking Faith Religion news: Mormon church acknowledges founder’s teen bride Marketta Gregory: Stretch yourself for God Religion Briefs Religion Briefs Religion Briefs Milestones and Achievements Dog show highlighted by $10,000 donation toward sheriff's K-9 Since You Asked: Gull species found inland Ashlanders root for Guthrie in Game 7 Guide promotes better food system Where do all those leaves go? Columnist for a Day Rogue Healthy Aging Tempo Latest stories Rain damage closes Darkwing Manor 'Glee' star to perform Medford concert Singer and songwriter Gene Burnett follows his bliss Spookadelic Halloween Funktacular promises a lively dance party Patty Griffin plays the Historic Ashland Armory Theater Review: Funny 'Lion in Winter' roars to life at Camelot Theatre Camelot presents 'The Lion in Winter' 'Carnage' is short, smart, darkly funny Music 'Glee' star to perform Medford concert The Farr Side: On ‘1989,’ Taylor Swift lightens up Singer and songwriter Gene Burnett follows his bliss Patty Griffin plays the Historic Ashland Armory Live Music in Local Clubs Community Events Spookadelic Halloween Funktacular promises a lively dance party Puss 'N' Boots Costume Ball and Auction Theater's haunted house not for faint of heart Third Fridays in downtown Medford Works in progress Dining Blue Toba is a cultural experience Back Porch Bar & Grill Yu's Yummy Yan's offers great take-out Agave offers tasty tacos Asian cuisine for all seasons at Misoya Bistro Tempo Videos Classifieds Jobs Autos Real Estate FEATURED » Obituaries Blogs TV Listings Movie Listings Oregon Outdoors Oregon Healthy Living Magazines & Special Sections NEWS NOW Rain damage closes Darkwing Manor ... Woman hospitalized in Milwaukie for Ebola testing ... Donor helps Mt. Ashland buy new ski boots ... Rain damage closes Darkwing Manor ... Woman hospitalized in Milwaukie for Ebola testing ... Donor helps Mt. Ashland buy new ski boots ... ADVERTISING This Bud is for old friends Anheuser-Busch holiday reunion TV spot aimed at rekindling memories of good times By Greg Stiles Mail Tribune MailTribune.com By Greg Stiles Mail Tribune Posted Oct. 31, 2014 @ 2:00 am By Greg Stiles Mail Tribune Posted Oct. 31, 2014 @ 2:00 am » Social News You see them every year, beginning around Thanksgiving and continuing into January. Those scenes featuring feel-good Clydesdales, families around the dining table, and sleighs meandering through the idyllic hinterland. A half-minute later, you're convinced Anheuser-Busch is right up there with Mom, apple pie and puppies. This year, some of the faces and locations may seem more familiar. A small army of directors, writers, makeup artists, videographers and support staff converged on Southern Oregon last weekend to shoot a Budweiser commercial for release just before the holidays. The central figure is Tyler Maddox, a 37-year-old, 1995 South Medford High School graduate whose real-life story played well with the casting agency and producers of the forthcoming Budweiser spot. He's joined by the "old gang" that has spread out beyond the Rogue Valley — Greg Guevara, who now lives in Boulder, Colo.; Brandon Knapp, who calls Nelson, British Columbia, home; and Nate Broom, hailing from Corydon, Ind. The only other member still living here is Jimmy Castellano. "They wanted to show the importance of getting together with friends," Maddox said. "That's why they wanted to cast a reunion with real people and not actors." Maddox, a videographer himself, was on a shoot for Hewlett-Packard in Wyoming when he got a call from Gary Kout, who told him about a talent search for a Budweiser commercial. "They were reaching out to film associations all across the country," said Kout, executive director of Southern Oregon Film & Media. "They were looking for someone between 25 and 45, an outdoors person with a core group of friends that had been separated by life or family." Kout knew Maddox was an avid backpacker, skier, motorbiker and cyclist, and suggested he contact Dan Bell Casting and check it out. "What I didn't know was that he had a group of friends that grew up together here and talked every year about getting together," Kout said. "But every year goes by and they didn't get a chance." After a series of Skype interviews, and assurance everyone could show up for a reunion shoot, the call came on Oct. 17. The friends were all in town by Friday evening, but sequestered in motel rooms.  "They didn't want us to see each other until they were ready to shoot Sunday night," Maddox said. Early morning mountain biking scenes were staged on wicked switchbacks on the Jacksonville Woodlands trails with the help of headlamps. Street scenes were shot before many folks stirred. Because the cast was generally kept apart, Dustin Knapp, Kevin Jantzer and Shawn Petock doubled for the out-of-town cast members and were shot from behind. The production crew interviewed Maddox, providing insight and an audio backdrop. The big moment came Sunday evening, the beginning of an all-night marathon. The house was stocked with a couple of cases of Bud. But after one drink, production assistants gathered up the mostly filled cans and took them away, providing fresh cans for the next take. "We would do that over and over," he said. "The funny thing is that none of us are really big drinkers — we barely drink. The game is about image more than authenticity. Because of what I do, I'm used to this kind of thing and wasn't uncomfortable. The reality of this giant production was that I had a reunion with five buddies. We could've been drinking lemonade and they would've got the same reaction." The cost of the weekend shoot by Swedish-based production company B-Reel was roughly $250,000 to $300,000. Adding post-production costs, Kout estimates the spot cost well over a half-million dollars. "With everything well over a million," he said. Those working in front of the camera generally earn $300 to $500 for a 10-hour day plus expenses, Kout said. "They're licensing their image and voice to be put on television." The production crew gets paid for its working hours. The local economy gets a nice bump in the process, he said. Production crew members spent three to five nights at Homewood Suites in Medford. Car rental, meals, per diem for expenses, supplies and equipment rental bring money into local coffers, too. Budweiser, Kout said, will get brand enhancement. "They're typically creating aspirational situations for people to see on screen," he said. "They are doing awesome things, in awesome places and using their product. Whether it's drinking beer, using shampoo, driving cars, or putting money in their bank, the clients want to create desire for the person watching, they want viewers to want to be like them." Reach reporter Greg Stiles at 541-776-4463 or [email protected]. Follow him on Twitter at www.twitter.com/GregMTBusiness, on Facebook at www.facebook.com/greg.stiles.31, and read his blog at www.mailtribune.com/Economic Edge.   By Greg Stiles Mail Tribune MailTribune.com By Greg Stiles Mail Tribune Posted Oct. 31, 2014 @ 2:00 am » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. 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