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3 of 3 Premium Clicks used this month SUBSCRIBE Print + Online Subscriber Activation | Register x Forgot Password | Need an Account? e-edition | subscribe | newsletter | deals Classifieds Jobs Autos Real Estate FEATURED » NEWS NOW Southern Oregon runners mourn the loss of their quirky, talented friend ... Since You Asked: Phoenix rose from the ashes of Gasburg name ... Mail Tribune 100, Jan. 31, 1916 ... Southern Oregon runners mourn the loss of their quirky, talented friend ... Since You Asked: Phoenix rose from the ashes of Gasburg name ... Mail Tribune 100, Jan. 31, 1916 ... Facebook admits that it's worried about adblockers (FB) Comment By Jillian D'Onfro MailTribune.com By Jillian D'Onfro Posted Jan. 28, 2016 at 6:03 PM By Jillian D'Onfro Posted Jan. 28, 2016 at 6:03 PM » Social News Justin Sullivan/Getty Facebook is starting to worry about ad blockers. For the first time, the social network highlighted ad blocking technologies as a significant risk factor in its annual 10-K filing, noting that they have impacted its ad revenue "from time to time." Although Facebook mentioned ad blockers in its 10-K last year, too, it did so only briefly as one of many things that could potentially impact its ads businesses, whereas it dedicated a whole section to the technology this time around. The warning about ad blockers comes as Facebook delivered blockbuster fourth-quarter financial results and as its ad business appears to be firing on all cylinders. Ad-blocking software, which nixes display advertising from websites, became a hot topic last year after an Apple operating-system update allowed ad blocking on iPhones and iPads for the first time . Facebook makes about ~96% of its revenue from advertising, so if more people started using ad blockers on all of their devices, it could "adversely affect" Facebook's financial results. Facebook notes that the adverse impact has so far has been on PCs, which represents a decreasing slice of its overall user base. But it notes that if ad blocking technology takes hold on mobile devices, its financials could be "harmed." Here's how Facebook phrased the risk in its filings: Technologies have been developed, and will likely continue to be developed, that can block the display of our ads, particularly advertising displayed on personal computers. We generate substantially all of our revenue from advertising, including revenue resulting from the display of ads on personal computers. Revenue generated from the display of ads on personal computers has been impacted by these technologies from time to time. As a result, these technologies have had an adverse effect on our financial results and, if such technologies continue to proliferate, in particular with respect to mobile platforms, our future financial results may be harmed. Facebook isn't the only one fretting. Last fall, Google's ads boss Sridhar Ramaswamy said that adblockers were " a blunt instrument and we need to be worried ." NOW WATCH: Everything Apple will unveil this year See Also: Facebook finally gave us a real idea how close it's getting to YouTube Facebook just admitted that it's going after Twitter Watch out, Google: Facebook just expanded one of its major ad products SEE ALSO: Facebook explodes after Q4 earnings beat By Jillian D'Onfro MailTribune.com By Jillian D'Onfro Posted Jan. 28, 2016 at 6:03 PM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Southern Oregon Directory Featured Businesses Loading... Business Name address Location, ST | website.com Find Southern Oregon Attractions Bars Restaurants Beauty Salons Entertainment Doctors Medical Specialists Contractors Education Lawn Services Lawyers Shopping Travel Tanning Used Cars Wedding Services ▼ Add your business here + Events Calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Propel Marketing Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Mobile Site Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. Your privacy is important, read our privacy policy. © Copyright 2016 Local Media Group, Inc. All Rights Reserved. Privacy Policy | Terms of Service | Local Media Group Publications Original content available for non-commercial use under a Creative Commons license, except where noted. MailTribune.com | P.O. Box 1108, Medford, OR 97501