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Governor Brown says Oregon 'back on track' in State of the State address ... Jurors see shocking conditions of accused serial killer's farm ... Monica claims she never acted on murderous thoughts ... Governor Brown says Oregon 'back on track' in State of the State address ... SINCE YOU ASKED Since You Asked: Metro Medford rebranding proved economical Comment MailTribune.com Writer Posted Apr. 17, 2015 at 12:01 AM Posted Apr. 17, 2015 at 12:01 AM » Social News Just curious, do you know where I would find out how much the rebranding of Heart of Medford to Metro Medford cost? — Darcie E., via Facebook   Metro Medford first appeared in October 2012 with a tagline of "Historically centered. Progressively inspired."  The cost of the rebranding, compared to similar local efforts, proved fairly economical. Diane Raymond, executive director before and after the change to Metro Medford, said Medford Urban Renewal Agency provided a grant of $50,000, allowing the downtown group to promote downtown. "It was fairly inexpensive for a rebranding," Raymond said. "For $50,000, we were able to do an awful lot." She said $5,000 was used to develop the brand name and logo and develop an accompanying style guide.  "When you develop a brand logo, you identify the fonts and color pallet for those using it," Raymond said. "It was all done by a marketing committee, including downtown merchants with a design background and a city liaison." Additional money from the grant was spent on Rogue Valley Transportation District bus signs and downtown banners. By comparison, she said, the Medford Visitor and Convention Bureau makeover to Travel Medford cost $80,000. Send questions to “Since You Asked,” Mail Tribune Newsroom, P.O. Box 1108, Medford, OR 97501; by fax to 541-776-4376; or by email to [email protected]. We’re sorry, but the volume of questions received prevents us from answering all of them.   MailTribune.com Writer Posted Apr. 17, 2015 at 12:01 AM » Comment or view comments Reader Reaction » STAY INFORMED Email NewsLetter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. calendar Connect with MailTribune.com Facebook Twitter RSS Back to top Reader Services Reader Services Home Subscriptions Subscriber controls Contact us Submissions Photos Events Letters to the editor Corrections Announcements Obituaries Story ideas Since you asked Alerts Email Alerts RSS Feeds Text Alerts Advertise Media Kit Home Products and services Ad rates Advertising contacts Mail Tribune Daily Tidings The Nickel Shop Our Valley Blogs Stay Informed Email newsletter Sign Up Today Sign up for our newsletter and have the top headlines from your community delivered right to your inbox. 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