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Retail Advertising Rates: Daily rate $23.17 Friday and Sunday $24.67 Tempo $25.42 Weekly Performance Contracts: Contracts are based on minimum amount of advertising volume to be used weekly. Contract advertisers who fail to fulfill their contract agreement are subject to a penalty. Rebates pertaining to contracts will be applied up to a maximum of the next contract rate level. 2002 Rates Column inch Minimum to be used each week Weekday Friday/Sunday Tempo 130" 2.5 $13.94 $15.04 $15.79 338" 6.5 $13.66 $14.76 $15.51 780" 15 $13.59 $14.69 $15.44 2600" 50 $13.34 $14.44 $15.19 3900" 75 $13.09 $14.19 $14.94 6708" 129 $12.59 $13.69 $14.44 10,920" 210 $12.34 $13.44 $14.19 Upon request, tearsheet of advertisements 10 column inches or larger will be provided free of charge on the day of publication. Co-op billing and tearsheets will be provided to any advertiser if requested at the time of the order. 13-week contracts: Add $1.25 per column inch to the applicable weekly performance rates and repeat discounts. 26-week contracts: Add $1.00 per column inch to the applicable weekly performance rates and repeat discounts. Annual/Monthly Frequency Contracts: Contracts are based on minimum amount of advertising volume to be used during the contract year. Contract advertisers who fail to fulfill their contract agreement are subject to a penalty. Rebates pertaining to contracts will be applied up to a maximum of the next contract rate level. 2002 Rates Column Inch Minimum to be used each week Weekday Friday/Saturday Tempo 150" 8" $15.17 $16.52 $17.27 275" 20" $14.98 $16.33 $17.08 500" 35" $14.66 $16.01 $16.76 1100" 75" $14.47 $15.82 $16.57 3500 291.7" $14.32 $15.67 $16.42 5200" 350" $14.10 $15.45 $16.20 10,000" 650" $13.93 $15.28 $16.03 20,000" 1400" $13.84 $15.19 $15.94 25,000" 1750" $13.65 $15.00 $15.75 Tempo/Entertainment: Tabloid issue published each Friday with additional average circulation of 10,200. Contract or Open rates apply plus a premium rate charge. Tempo 75� per inch premium. 2002 Rates Civic Rates: To apply to all churches and civic organizations promoting charitable or educational programs. Pickup discounts not available. Daily $12.60 Friday/Sunday $13.25 Tempo $13.25 A la Carte $4.88 2002 Rates Color: Use current space rate plus the following color rates: Price Black and one color $335 Black and two colors $415 Black and three colors $495 - 60 column inch minimum for classified - 24-hour advanced copy closing for full color ads Retail Measurements: Standard pages prepared to 11.694” wide x 21.5” deep, 6 columns width to print 129” per page. Ads must be as many inches deep as columns wide; minimum 1 column by 1 inch. Depth exceeding 19” will be charged a full 21.5” column. 2002 Rates Column Inches 1 column 1.833" 2 columns 3.806" 3 columns 5.778" 4 columns 7.75" 5 columns 9.722" 6 columns 11.694" Double truck advertising is accepted with a minimum of 10 column width or more (including the centerspace of 3 picas as one column) totaling 180 column inches. Color charge 2 pages. 2002 Rates Display copy closing: For publication on: All materials due: Sunday Wednesday, 11 a.m. Monday Wednesday, 11 a.m. Tuesday Thursday, 11 a.m. Wednesday Friday, 11 a.m. Thursday Monday, 11 a.m. Friday Tuesday, 11 a.m. Tempo/TV Monday, 11 a.m. Saturday Tuesday, 11 a.m. Total Market Coverage: A la carte-Retail Wednesday, 11 a.m. A la carte-Classified Thursday, 11 a.m. On a publication day following legal holiday, and for special sections, please add 24 hours to above schedule. Ad cancellations limited to above closing schedule. All deadlines effective January 1, 2001 Combination Insertion Discount: The combination rates will apply to each display ad repeated without copy changes within six issues of the original publication date. First combination is equivalent to a 25% discount. Second combination is equivalent to a 35% discount. Both discounts are based on original ad placement cost. Additional combination may be placed within six issues of the original publication at the prevailing second combination rate. Discount is not applicable to open, national, or civic rate advertisers. Total Market Coverage (TMC) A la carte: The Mail Tribune’s total market coverage issue is distributed free to 24,000 Jackson County homes on Wednesday - unduplicated by Mail Tribune paid subscribers. The open rate for the A la carte is $4.88 per column inch. We offer 3 frequency contracts to lower your cost per inch. To qualify for a frequency contract, you must agree to run weekly during the duration of the contract period. 2002 Rates Open rate $4.88 52-week frequency agreement $3.58 26-week frequency agreement $4.08 13-week frequency agreement $4.33 *Advertising must be in each issue of A la carte to qualify for weekly frequency rate. Special Days/Pages/Features/Sections: Sections: Tempo/TV Entertainment and TV listings Friday Prime Times weekly section for those 50 & over Tuesday A la Carte food and entertainment Wednesday Feature pages: Family features and Outdoor Journal Thursday At Home Saturday Religion and Out There Friday Business section; Music and Arts; Local features; Senior Calendar; Comics; Parade; Expanded stock market report Sunday Camera-ready ads: All camera-ready material should be 85 lines per inch setting Type on a screened background density higher than 20% is not advised. Light face serif or script type is not advisable on screened backgrounds and reverses. Special Services and Production Charges: Photo service: please contact your sales consultant for current program. Our professional staff can assist you in your advertising planning for best results. Budgeting monthly or yearly with sound merchandising and presentation; gaining great impact by tying in with special events and yearly promotions. Our sales consultants and art department can assist your individual account or merchants association with creative services including photography, layout ideas, campaigns and illustrations. Total or Target Market Coverage Print insert & delivery program Comic gatefolds List/label mailings by zip code Color comic advertising Co-op advertising program Custom design market surveys World-wide web Preprint distribution - zones or total marke t Position charge For an additional 25% charge, we will guarantee the page on which an ad will appear, but not the position on the page itself. Guaranteed position will be acceptable only within the Mail Tribune’s news guidelines and format policies. Combination insertion discount does not apply to position charge. Multiple page discounts: Please contact your sales consultant for current volume performance programs. Volume performance agreements: For additional information regarding volume performance agreements, contact the Advertising Director.