Strategy ULT-3. Support more- efficient vehicles. With on-road vehicle use responsible for nearly 20% of Ashland’s overall emissions, improving the overall efficiency of the cars and trucks used throughout the city could have a significant impact on meeting greenhouse gas reduction goals. While most vehicles already on the road are likely not cost-effective to retrofit, the City can make progress by focusing on providing education, incentives, and support for hybrids, electric vehicles (EVs), and other cleaner-fueled vehicles. PRIORITY ACTIONS ULT-3-1. Implement a local fuel- related tax. Having a sense of the baseline use of fossil fuels for transportation can help Ashland shape the most effective fuel-switching policies and incen - tives possible. A local gas tax or a carbon tax on gasoline and diesel would serve as an indicator of fuel demand, while also providing the City with funds that could be used to improve trans - portation infrastructure, expand public transit options, or invest in other actions. A gas tax would also encourage drivers to change their behavior to reduce their use of fossil fuels.ULT-3-2. Revise land use codes to require EV charging infrastructure at multifamily and commercial developments. Lack of charging infrastructure is a barrier to expanded use of electric vehicles. Addition - ally, residents in multifamily buildings typically have little say in whether their buildings offer the charging equipment necessary to support electric vehicle use. Requiring new multifam - ily and commercial developments to provide charging stations will make electric vehicle use possible and practical for a larger segment of Ashland’s population by giving them the ability to charge their vehicles near where they live, work, and shop. ULT-3-3. Develop and provide information about electric and hybrid vehicles and incentive programs on the City website. The technology and market for hybrids and EVs can be difficult for consumers to decipher. Educating the public on these vehicles—and the rebates and incentives available for them— is an easy and low-cost early step that can make the process of choosing and purchasing one of these vehicles more straightforward. The City could also explore opportunities to work with organizations like Drive Oregon to organize promotional events and with dealerships to increase availability of electric vehicles.C MiC Mi C Mi OTHER ACTIONS • Expand and increase enforcement of anti-idling policy. • Initiate a partnership with Tesla to install a supercharging EV station in Ashland. • Designate a portion of downtown parking spaces for EVs. • Promote low-carbon fuels and technologies in taxicabs and for-hire vehicles. 66 ASHLAND CLIMATE & ENERGY ACTION PLANURBAN FORM, LAND USE & TRANSPORTATION66

Climate and Energy Action Plan (CEAP)