Strategy ULT-2. Make Ashland more bike- and pedestrian-friendly. On-road transportation generates nearly one-fifth of Ashland’s total emissions. It is difficult to substantially improve the fuel efficiency of existing cars and trucks, so one of the most feasible methods of reducing emissions is to make other forms of transportation more desirable. A city that supports people walking and biking not only reduces the need for residents to drive but also offers the public health co-benefit of encouraging exercise. PRIORITY ACTIONS ULT-2-1. Implement bicycle- and pedestrian-friendly actions in the City's Transportation System Plan and Downtown Parking Management Plan. For bicycling to be considered a viable alter - native to driving, the City will need to invest in infrastructure to improve its safety and conve - nience. For example, the City could encourage installing bike lanes at schools and arteries connecting to schools, expand urban trails, or provide dedicated bicycle infrastructure downtown or at area hotels. The City should commit to implementing bicycle-related actions in the Transportation System Plan and Downtown Parking Management Plan, such as 1) installation of bike intersection safety improvements; 2) increased bike lane infra - structure; and 3) expansion of on- and off-street bike racks, shelters, and sharing. The Ashland Trails Master Plan also provides a roadmap for improving urban trail infrastructure.ULT-2-2. Explore opportunities to convert to shared streets where appropriate to provide multimodal connectivity. Shared streets are popular because they offer improvements for people walking and biking while preserving vehicle access. This action will spur Ashland to assess which streets or corridors may make sense to convert to shared streets due to their current use, potential future use, location, or other considerations. OTHER ACTIONS • Provide incentives for employer-sponsored bicycle programs, including for City employees. • Conduct a community survey to understand barriers to biking. • Implement projects that reallocate a portion of the right-of-way to spaces that are friendly to people walking, such as installation of parklets where appropriate. • Further evaluate options for reducing vehicle use downtown in future updates of the transportation system plan.C MiM Mi 65 ASHLAND CLIMATE & ENERGY ACTION PLANURBAN FORM, LAND USE & TRANSPORTATION65

Climate and Energy Action Plan (CEAP)