ULT-1-4. Evaluate the feasibility of expanded local transit options. Rogue Valley Transportation District currently offers the only bus service in Ashland, and service and routes are limited. This action calls on the City to evaluate options for addi - tional intra-city service to augment existing RVTD service and provide more public transit options to residents. This assessment would involve determining potential transit providers, assessing demand, identifying possible routes, and estimating costs and funding sources for purchasing and operating a transit fleet. OTHER ACTIONS • Provide additional park-and-ride lots to promote public transit and reduce downtown congestion.ULT-1-2. Work with RVTD to implement climate-friendly transit, including continuing to move towards more efficient buses and expanded ridership. The City and neighboring jurisdictions in the RVTD already have a longstanding and success - ful partnership that has brought public transit to residents throughout the area. Recently, RVTD introduced the One Bus Away app, allowing riders to view schedule and arrival information in real time. In 2016, RVTD also began piloting an electronic fare called TouchPass that allows riders to purchase card passes that can be reloaded from a computer or mobile device. This action calls on Ashland to use its position as a partner in the RVTD to continue to improve the convenience, sustainability, and accessibil - ity of its services. ULT-1-3. Establish policies to support development near transit hubs without displacing disadvantaged populations. Transit-oriented development (TOD) increases housing density within walking distance of transit hubs. Creating a TOD zoning overlay or similar policy could reduce car use, but Ashland will need to design any policy carefully to avoid unintended consequences, such as gentrifica - tion that threatens housing affordability and could displace vulnerable populations.Mi C MiM MiC 64 ASHLAND CLIMATE & ENERGY ACTION PLANURBAN FORM, LAND USE & TRANSPORTATION64

Climate and Energy Action Plan (CEAP)