Goals and Indicators Goals • Reduce community and City employee vehicle miles traveled and greenhouse gas emissions. • Improve vehicle efficiency and expand low-carbon transport, including within the City’s fleet. • Support local and regional sustainable growth. • Protect transportation infrastructure from climate impacts. Potential Indicators • Transportation emissions. • Community vehicle miles traveled. • Emissions per mile traveled. • Average city “Walk Score.” • Transit and bicycling ridership.Strategies and Actions Strategy ULT-1. Support better public transit and ridesharing. Rogue Valley Transportation District (RVTD) provides Ashland’s primary public transit service for visitors and residents. RVTD provides intercity and regional public transit within Jackson County, serving the city of Ashland as well as Talent, Phoenix, and Medford with fixed-route bus and dial-a-ride paratransit service. Residents have voiced a desire for expanded public transit options, including more frequent and accessible downtown bus service, cleaner-fueled public transit vehicles (e.g., electric buses), and other public transit systems such as shuttles or trolleys. These options can reduce per-person emissions associated with residential on-road transportation, as well as reduce congestion, save fuel costs, and provide transportation options for those who cannot afford or choose not to own a personal vehicle. PRIORITY ACTIONS ULT-1-1. Coordinate with neighboring local governments to promote use of transit, carpooling, and car-sharing. Ashland is already a member of the Rogue Valley Transportation District (RVTD), which provides shared bus service to cities through - out the greater Jackson County area. Currently, RVTD is examining a Bus Rapid Transit (BRT) line in their 2040 Transit Master Plan. Using RVTD as a model, the City together with nearby jurisdictions, can support, promote, and poten - tially provide additional service offerings, such as carpooling and car-share programs, that expand transportation options within each community and strengthen important connec - tions to other areas in the Rogue Valley.C Mi 63 ASHLAND CLIMATE & ENERGY ACTION PLANURBAN FORM, LAND USE & TRANSPORTATION63

Climate and Energy Action Plan (CEAP)