Climate-Friendly Areas Evaluation Report
Medford · Page 12 of 55 · Adopted 2023-12-01
Medford Climate Friendly Area Study – Evalua Ɵon of Candidate Loca Ɵons
Revised December 2023
12
Candidate A - Evaluation Questions for
Consideration
Would Climate Friendly Area (CFA) designation be consistent with prior or current planning
efforts for this area?
Yes, Medford’s Historic Downtown has all the components that are being sought after in a
Climate Friendly Area. The existing zoning an d land use regulations provide for mixed-use
and multi-family development at the height and nearly the base densities required by OAR
660-012-0320. Examples of consistency between the intent, administrative rule, and current
planning and land use regulation of the pr oposed “Candidate A” include the following:
No required yard setbacks. Historic build ings in Medford’s do wntown and recent
development are built to front property lines, supporting pedestrian activity.
No building height li mits. Several development proposals over the last 20 years have
assessed the opportunity to construct buil dings over four stories. Although these
projects never moved forward, this allowance remains available.
Multimodal facilities. In central downtown , at least, sidewalks are wider than the
regulatory minimum required in other pa rts of the City. Street trees line these
thoroughfares, enhancing the pe destrian environment. It is im portant to note that these
features are the product of intentional investm ents by the City through its Urban Renewal
Agency, dating back to the late 1980s.
West Main Street, the center of the potential CFA, was recon figured a few months ago to
create a 2-way cycle-track, bu ffered from travel lanes by on street parallel parking.
Riverside Avenue, which is also stat e highway OR-99, will be recon figured by reducing
travel lane width to better manage vehicul ar speeds while providing a designated on-
road buffered bike lane.
The Rogue Valley Transportation District (RVTD) main transit station hub starts and stops
in downtown. RVTD has recently invested in expanding its presence downtown with the
acquisition of several properties that will house its administrative functions.
Downtown Medford is characterized by a diverse mix of land uses: o ffices for some of
the region’s most signi ficant public and private employers; parks, plazas, and public art;
small, local retailers, restaurants, and bars; and two large performance venues in
addition to several smaller venues that accommodate local theater and live music.
Public parking system. The City owns and op erates a parking system that includes two
parking decks.
No minimum o ff-street parking requirements for any development type.
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